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Inktomi behaviour

What is all about??

         

NeoN

6:24 am on Mar 10, 2002 (gmt 0)

10+ Year Member



The situation is:
I have not paid inktomi for Inclussion at all.
But according to my logs, I see the Slurp almost every day.
For example
March, 9 -Slurp/cat
March, 7 - Slurp/si
March, 4 - Slurp/si
March, 3 - Slurp/cat

and so on. They visit only the index page, nothing more.
The postions are burried deep inside ...

So, whu do they visit site so often if it is not paid for??
What is the difference between /si and /cat????

MAIN question now - should I use paid inclusion ?? ( site is small, so some pages will be ok).

Or should I wait and see what will be with MSN :)???????

Thanks for advice!

stcrim

2:01 pm on Mar 10, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



NeoN,

That's a hard call. There are people he who think if you wait long enough you can get into INK for free. I on the other hand think INK has been using ODP or LS listings to flesh out their ever shrinking DB. So, they have ramdomly picked up some thing in one or the other of those DB's

If you need to be in INK and your keywords are NOT competitive then PAY.

Wish there was an easy answer...

-s-

toolman

3:27 pm on Mar 10, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>>>INK and your keywords are NOT competitive then PAY

Good advice...if you can crack the top 200 in some of the more popular terms around today let me know and I'll let you do my stuff too.

NFFC

4:08 pm on Mar 10, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm confused! Are you sayng that paid listings are being penalised?

stcrim

5:02 pm on Mar 10, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Mark - there is a some evidence that "pay for inclusion" is treated differently than "index connect".

But what this is about is -

If your key phrase is "honda accord" you most likely don't stand a snowball's prayer in hell with PFI - Because -

You have Directory listing, GoVerture, and (it appears) Index Connet listings sitting on top.

But if your key phrase is "blue honda accords in North Atlanta Georgia Mountains" you may find some value in "pay for inclusion"

The PFI program was and still may be very good at delivering results for terms and phrases that are rarely if ever, searched for.

-s-

toolman

5:08 pm on Mar 10, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>>If your key phrase is "honda accord" you most likely don't stand a snowball's prayer in hell with PFI - Because

Thats been my experience across multiple keyword sets. The more competitive a term...the less likely your money is gonna create a return. PFI is very effective on less competitiveterms but if you're selling something like Viagra....forget it.

NFFC

5:18 pm on Mar 10, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I still confused :)

Are you saying this is new?

>"pay for inclusion" is treated differently than "index connect".

I agree with that.

stcrim

6:22 pm on Mar 10, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't know if it's true or not, or for that matter if it's new or not. But a lot is pointing to it being true and new.

On the surface it appears INK has figured out that PFI pages have become an SEO tool and that many SEO'ers are working some kind of affiliate program. But when someone buys into the IC program (Amazon.com Edmunds.com, etc) they are a trusted source for pages with "so called content".

So it appears those pages are treated differently or perhaps favorably.

Imagining what it most be costing "trusted companies" to be in IC, I would quess they are making a giant return on the money - or it could be that when the contract expires they will move on.

It is in INK's financial best interest to suck up to the big hitters on the net and bury the SEO pages below them.

But are the Amazons and the Edmunds getting a return for their money. And, would it help them get a return for their money if the little guys (SEO'ers)were "way out of the way"?

Just some thoughts

-s-

NFFC

6:48 pm on Mar 10, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



OK, I've re-read everything and think I get it, back to the question:

>MAIN question now - should I use paid inclusion ??

It depends :) If the site is "good" and is/will be listed at ODP and other such signposts to quality content then personally I wouldn't. If you wish to rank on quality keywords then again I would say no, the steps you will need to take will be exactly the same steps that will get you listed for free.

My take on the current situation is that they are trying to clean up the index, the old skool Ink pages will not do the trick any longer. With the IC pages injected into the SERP's the need has become more urgent and the pressure from the partners greater. As with any SE that uses off page criteria there is a double game to be played, more now than ever the off page optimisation needs to reinforce the on page stuff.

I think that they have increased the score allocated to off page stuff and at the same time are looking at the on page stuff in a different way, not a reduction in straight keyword density more a text to HTML change.

All, as always, imho.

stcrim

7:31 pm on Mar 10, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>>increased the score allocated to off page stuff

If that means "how big your visa credit limit is", yes, but if it has anything to do with linking and so on, I haven't seen it yet...

In a nutshell - if your kws are competitive, there are better ways to invest your time and money. If your keywords and phrases are obscure and less searches, it might be worth a page or two...

If you are a heavy hitter with 1,000 plus pages IC may be worth the gamble since they tell you which pages are good and what to do about the ones that aren't.

-s-

NeoN

8:04 am on Mar 11, 2002 (gmt 0)

10+ Year Member



Thank you all for your thoughts!

>In a nutshell - if your kws are competitive, there are better ways to invest your time and money.

What do you have in mind for this amount of $$????

NeoN

8:20 am on Mar 11, 2002 (gmt 0)

10+ Year Member



Ok, and what do you think of this service for MSN.com:
[bcentral.com...] ???

Any experience??? Is that is the same INK?????

stcrim

1:55 pm on Mar 11, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



NeoN,

I for one haven't had any experience with bcentral.

-s-