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>takes a refresh cycle to inject the chosen pages into the index
Two pages expired Jan. 20th. I've been waiting to see if they'd get back in and they're not yet, though four other pages in the domain they're on (free) still are from way before.
The little site the 2 are part of (in a directory of a partially developed domain) did incredibly well with MSN and AOL the two months it was up with the paid pages, in fact ended up only needing one. It should probably be on its own domain, which is why I'm waiting and pondering. But it would have already paid for itself, judging by those two months, so I'm not sure it's always worth *not* doing it.
With smaller, tightly focused sites, Google/MSN/AOL can be a very effective combination; I'm sold on it. Besides, to be honest I have to admit that 48 hour refresh is kind of addicting.