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Doorway page for Inktomi

Advice needed

         

namniboose

4:08 am on Feb 10, 2002 (gmt 0)

10+ Year Member



I'm thinking about making a doorway page to experiment with Inktomi and I don't really understand how to do this:
Should I make an alternative 'home' page, hosted on the same server, that links to my other pages. Then when the surfer clicks back to the home page, they go to the 'real' home page.

?? Is this how a 'doorway' page works?

How can I make sure it doesn't get indexed by google while still allowing it to be indexed by Inktomi? Does Ink ignore robot tags?

I'm presuming I can't leave my 'real' home page in the index? I will probably be putting a lot more text on the 'doorway' page (or is it a 'mirror' page?) so will that make it different enough to be submitted in addition to rather than instead of the 'real' home page?

Thanks for help.

Marcia

5:27 am on Feb 10, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



namniboose, to make life easier (and safer) you can just add an additional content page that's the same in appearance as the rest of the site. Just add it to the site navigation and it'll be seamless. Then, just submit that particular page to Ink.

If the site as a whole is optimized for Google, even though a page done for Ink is a little different, it won't interfere with anything.

I did 2 paid pages for a small site and they actually did better at Google. There was only one set of pages that served for both, but the density was geared to Ink. Not a problem. At first there werent even any meta tags, so Ink picked up the first text on the page.

One of the pages (#3 at Google, now #2) was #11 at AOL - not competitive. I didn't want to upset anything with Google, so since it was evident that Ink was using the meta description with other sites, I made an adjustment only in the meta tags and it moved up to #7 at AOL with a big rise in traffic. Then I left it alone.

Don't get fancy with another home or index page unless you intend to cloak. Simple will work; just use a higher density with Ink.

(edited by: Marcia at 6:03 am (utc) on Feb. 10, 2002)

namniboose

5:50 am on Feb 10, 2002 (gmt 0)

10+ Year Member



Hi Marcia, thanks for your response.

I'm not sure what you mean by an 'additional content page that's the same in appearance as the rest of the site'.

Are you saying repeat the subject matter of the rest of the site on this additional page?

What is the problem with submitting a mirror index page?

Marcia

6:08 am on Feb 10, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>problem with submitting a mirror index page

Unless you're delivering one page to one search engine and the mirror page to another search engine, it'll likely run into duplicate content.

I'd create an additional page and add it to the site. If your site now has 10 pages, add one and make it 11 pages. Just stay on topic, but say something different using whichever keywords interspersed that you want to target.

namniboose

7:54 pm on Feb 10, 2002 (gmt 0)

10+ Year Member



What if I didn't submit the 'original' home page and just submitted the mirror page?

I can't think of a good way to have an extra page repeating the subject matter of my other pages.

However, I get the impression that Inktomi relies on link popularity, which my mirror page wouldn't have, so I don't know how well any mirror or extra page would do for the keyword 'maui vacation rentals'

Thanks for your thoughts.

Marcia

8:06 pm on Feb 10, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Google finds everything. Google and Alta have both found files that were not linked from anyplace, they were just working copies for clients to get new pages that were done up or just pages I was playing with for design purposes.

If you're talking about Ink paid pages, it's not been my personal experience that links have anything to do with it. Pages in BOW are most likely different.

>I can't think of a good way to have an extra page repeating the subject matter

Do additional subject matter. Do a content page on what those vacation rentals are near - attractions, activities to do, how far away your facility is from beaches, surfing, tourist attractions - something of value to searchers that will have marketing value also. You're fine with MSN and Google on your target phrase, think AOL which in some cases converts better than Google traffic.

That page could include the words vacation and Maui plenty of times and can develop the topic more broadly, even including a couple of links to purely informational sites that would open in another window. Using the keywords in outbound link text doesn't count like for Google, but it does count toward the density, same as it does with internal navigation.

Name the page carefully, using a hyphenated HTML page name like maui-vacation.html or maui-vacations.html - or something else if you'll be going for a different keyphrase - whatever you're gearing it to. Ink seems to like keywords in the file path.

Marcia

8:51 pm on Feb 10, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Another thought. If there are existing pages on a site that are not doing anything for either rankings or traffic, those can easily be changed and optimized.

For example, an "info" page on a site has no keywords in page names or link text. Chances are it's not getting traffic so it could be renamed and developed a bit more with keywords interspersed. Plus a more meaningful phase used in the link text would be more attractive to visitors.

Black Knight

9:22 pm on Feb 10, 2002 (gmt 0)

10+ Year Member



The ROBOTS.TXT file is the only way to keep out all search spiders except the Inktomi crawler from grabbing that page. However, if you only want to block Google, use a ROBOTS Meta tag for "GOOGLEBOT" rather than for "ROBOTS" - it's one of the handy features of Google's spider.

Ammon Johns