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The Ink pages have got nothing to do with the order of the directory listings, which some say they have down but I've seen too many discrepancies. I have heard it told that it's best to optimize a page before LookSmart submission, but that's not a bad idea anyway.
The best strategy for Ink for MSN imho is since it's a waste for search terms that have anything more than just a few directory entries in the category is to go for second and third level keywords that have only a few directory listings - say, 12 or under, and aren't highly competitive. Those are more targeted anyway. Take the word band - it could mean a rubber band, a wedding band or a dance band.
I just put in a page last week that I deliberately didn't use a description for. Basically, what was used was the title and the beginning of the page text - quite a bit of it. It's a "coming soon" page so it's not linking to anything or from anything (it will be) and it's buried under directory listings where there are a lot of them, but doing just fine where there are only a few directory listings. No links, it's got nothing to do with it.
"I have heard it told that it's best to optimize a page before LookSmart submission"
Yes, some sites do very very well in msn with blatant keyword repetition in the html code. Btw: Directhit click-pop works.
"some sites do very very well in msn with blatant keyword repetition in the html code"
for ink results in MSN, or for MSN directory results?