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Now, I haven't had the time to properly tweak the pages, but even so, they have recieved a few click throughs. And each time, it's given me keyword data that I could not have obtained otherwise. The search terms weren't ones I would necessarily target, but it brought back something to me that I had forgot to think about for a while, and it's a good reason to pay inktomi (for a commercial site selling a product or service, at least).
Consider keywords "cheap product" "great product" or "brand X product". These might be run of the mill, generic phrases that in a competitive industry, at least 70% of those doing business are already targetting. But, "brand Y product" "inexpensive product's" or "GREAT PRODUCT ONLINE" (yep, I've seen some people search in all caps lol). These are the keyword combos that, even though they might not generate a ton of traffic, say only 10 clicks/month, but the conversion might be golden.
This data, and the conversion rates that follow, are incredible for a commercial site. I have thought for a while that this is "fuzzy keyword data" and that's why sometimes, I would say, "Yep, pay 'em (inktomi)".
I'd be willing to bet others have obtained fuzzy keyword data from this experience too...any thoughts on how to improve the mining of these off the radar, and fuzzy keyword combos ?
1. As you note, Jeremy, people are putting in some pretty weak (you call them 'fuzzy') search terms and these are capturing Ink traffic.
2. I'm getting far more hits from deep SERPs, like fourth and fifth pages, than conventional wisdom would suggest. Perhaps more and more surfers are deciding to jump over the paid pages they typically find at the top of the SERPs these days.
I also found this its amazed me just how far people are digging through all the results to find your listing on a search phrase that you’d never thought of, for me if I can't find it in the first one or two pages I'm off somewhere else
I think the deepest search so far was results shown on listing 127th god knows what page that was on as I can't be bothered to click through all the MSN results to find it
I have one page submitted to Ink through PT that is completely unoptimized but heavy with content (and hence fuzzy phrases) and it draws surprising Ink traffic from fuzzy web searches. However, it is only in a moderately competitive category.
So I've just submitted another unoptimized content-heavy page in a highly competitive category to see what happens. Maybe we are looking at an evolution here, now that top serp positions are loaded up with paid and SEO'd pages.
Should the page with the heavy content be on one theme or could it be a mall type of page
that will hit y and z brand and non popular phrases.
Thanks.
The paid-inclusion page is getting one or two hits a day from deep and/or obscure keyword combinations. Actually, that's good, because considering the highly competitive nature of the subject (mortgages), I would be lucky to get one or two hits a week had I tried to target top positions using conventional optimization techniques.
As it turns out, I already had most of the content for this page, so the effort to make the fuzzy web page was only a few hours. If I had to start from scratch, it would have taken days and would not be worth the effort.
