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Ink & Looksmart



11:33 am on Sep 13, 2000 (gmt 0)

WebmasterWorld Senior Member nffc is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I'm seeing an increase in the amount of top ranked pages in Inktomi with the Looksmart description, almost to the point of dominance. Had a "pop" at Looksmart the other week, this is what they said, culled from various mails:

"Your listing with use will not improve listings in Inktomi, but you will be listed with all of our other partners"

"It is possible that they index some of our directory, as we do have a partnership with them, but we cannot guarantee that users submitting to our Express Submit service will be included."

"Although the intrigue would spice things up, there isn't any...Inktomi can take portions of our directory and index them. It might do this, it might not. It is expressly up to them."

The key for me is that the listings in Inktomi use the Looksmart description, they are not simply spidering the directory. I cannot see how Ink would be allowed to use Looksmart's copyrighted work without their express permission.


11:53 am on Sep 13, 2000 (gmt 0)

Very interesting.

I'm about to do a couple of Looksmart Biz Express submissions for sites that are recent (hence lowly ranked) additions to Inktomi and will keep you appraised of the results (if any).

I'm still seeing Slurp turning up (si and so) and a few more pages coming up on HotBot and iWon with descriptions taken from the page text not meta tags.

Interestingly, exact searches are starting to come up with word groupings in text deep in the pages - something I only associated previously with Google.

Michael Martinez

4:19 am on Sep 20, 2000 (gmt 0)

You cannot copyright a directory listing. You can only copyright the entire work (the whole directory). Using Looksmart's descriptions is therefore not really a problem, especially if Looksmart and Inktomi have some sort of relationship anyway.


7:35 am on Oct 16, 2000 (gmt 0)

10+ Year Member

I have got Looksmart and Zeal descriptions which are showing in the Inktomi results (HB). Zeal listings are doing pretty well!


11:16 pm on Oct 16, 2000 (gmt 0)

Pete, if you don't mind, could you post one example of a Zeal listing that appears in HotBot? I haven't been able to find one yet.


8:30 am on Oct 18, 2000 (gmt 0)

10+ Year Member


Ive gone in and checked out this listing. I made the mistake of presuming that it was Zeals description.Its not and apologies for that.

The sites listed in the following directories: Looksmart, Yahoo, ODP, Zeal and Direct Hit - not listed in snap. The description formulated does not come from any of these and is definitely one written by a human from a
categorized directory.

Been hunting this description and finally found it. The site has been added to two additional categories in Looksmart by the Looksmart editors recently. Did not know that they were still adding sites to the directory other then thru the payment channel?

Will send you the URL via email if you wish.



2:13 pm on Oct 18, 2000 (gmt 0)

10+ Year Member


10:20 pm on Oct 19, 2000 (gmt 0)

Thanks for the info, Pete. No need to send the URL. I am particularly interested in Zeal and how it will affect LookSmart and be integrated into it. That's why I was asking.


12:40 am on Nov 2, 2000 (gmt 0)

WebmasterWorld Administrator 10+ Year Member

Michael Martinez said:

>You cannot copyright a directory listing. You can only copyright the entire work (the whole directory).

Right on!

There has just been a court ruling here in Denmark dealing with this exact issue. A local spidering search engine got a sentence telling them to close the website down - this primarily because the content and search results were similar to the directory's - even with some of the directory's descriptions with misspellings.
The court argued that it had to be from spidering the directory hence the extensive and fairly similar content(even after some re-editing from the copy-cat).
The directory argued that they have spend a lot of man hours collecting and humanly reviewing the danish part of the internet, and secondly that this could not have been done by one man alone.

- the directory won the case!

The essence of it is that it's not the content the directory own - but the way they have chosen to list and order it for searching.

Sorry for the long post, but i'm quite into here in Denmark (cuz of some prior interest in corporate law :-)




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