Another nice post by Roger Montti ... My thoughts.
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searchenginejournal.com...]
> And that's a problem that Bing has already solved by using what it Microsoft calls an orchestration layer.
not really. Bing has had blow back about ai serps. People are not keen with what Bing has done.
This is why google pulled back on the sge rollout. People don't want it this way...yet.
> what is left for OpenAI to do that Microsoft
> isn't already doing with Bing Chat?
#1 Put it in front of 180million daily users.
#2 reverse the paradigm that Bing invented. Instead of offering "chat responses" to search queries, OpenAI can offer "Found on The Web" responses to prompts. OpenAI can answer most questions without having to offer a web page link. This makes OpenAI much more 'sticky' with users than Bing could ever hope to be.
#3 It competes with Google. OpenAI was sued by NewYorkTimes. It begs the question why wasn't Google's AI named in that suit!?
Google has the search playing cards and the news cards. They are playing much nicer with the big boys like the Times. By starting a search engine, suddenly OpenAI has a foot in the door. Google is always willing to pay for content. Starting an Engine gives OpenAI much needed leverage with big sites.
> Bing is an experienced and mature search technology, an expertise that OpenAI does not have.
Reverse the logic: OpenAI has LLM technology that Bing doesn't have.
OpenAI doesn't need to build a search engine - this is a partnership with Microsoft. Quid-pro-quo.
> A more plausible answer is that Bing is
> challenging Google through OpenAI as a proxy.
Google is Open AI's current real and future threat. Anthropic was built out of Googles Deep Mind project. A huge core of Anthropic dev team are exGooglers and has gotten huge inve$tment from Google. Google is the elephant in the room that they have to compete with for users and influence.
OpenAI has taken it on the chin with many groups for training the model on open web data. OpenAI needs all the cards of influence it can get it's hands on. Sending out a little traffic to some websites gives it street cred with the creative crowd that is currently po'd at them.
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aichat.blog...]
> Does OpenAI Have The Momentum To Challenge Google?
That is not the question. The question is, "Can ChatGPT with a side dish of Search, continue to take share from Google"?
> If OpenAI is to compete they’re going to have to offer
> a useful product with a compelling reason to use it.
You are still thinking in terms of a "search engine" - that isn't what I believe the experience will be. They are headed into a territory of almost search as a "oh by the way here are some things to go with that prompt".
The entire future of search is going to change because ChatGPT is showing the world - you don't need it anymore. OpenAI already has a compelling argument that they can replace a huge portion of searches done on google already. Bolting on search only gives people more reason to break the pavlovian Google habbit.
>6.3 million searches... 9 billion searches per day.
You are - again - thinking in terms of page views. This aint moldy old page views - this is about engagement and time on site.
Read a couple places - and heard from Bing - that ChatGPT engagment is greater than an hour-per-day. While Google is less than a minute per user per day.
ChatGPT engagement has been rummored to be AVERAGING 5 hours per week with over 100million users. Nothing like this exists outside of social media.
What I think OpenAI hopes to do here is to keep those 180million users a day on their site. By doing so, they start to break up the Google monopoly.
