Forum Moderators: open
Surpluses are first directed to users; then, once they're locked in, surpluses go to suppliers; then once they're locked in, the surplus is handed to shareholders and the platform becomes a useless pile of bleep.
Today, Facebook is terminally enbleepified, a terrible place to be whether you're a user, a media company, or an advertiser. It's a company that deliberately demolished a huge fraction of the publishers it relied on, defrauding them into a "pivot to video" based on false claims of the popularity of video among Facebook users. [...] But Facebook has a new pitch. It claims to be called Meta, and it has demanded that we live out the rest of our days as legless, sexless, heavily surveilled low-poly cartoon characters. It has promised companies that make apps for this metaverse that it won't rug them the way it did the publishers on the old Facebook. It remains to be seen whether they'll get any takers.
Once you understand the enbleepification pattern, a lot of the platform mysteries solve themselves. Think of the SEO market, or the whole energetic world of online creators who spend endless hours engaged in useless platform Kremlinology, hoping to locate the algorithmic tripwires, which, if crossed, doom the creative works they pour their money, time, and energy into.
Working for the platform can be like working for a boss who takes money out of every paycheck for all the rules you broke, but who won't tell you what those rules are because if he told you that, then you'd figure out how to break those rules without him noticing and docking your pay. Content moderation is the only domain where security through obscurity is considered a best practice.
I think mainstream media has become the source of excement
