Old Industry Awards

How long should you display them?

[buckworks]

Suppose your business won an industry award in, say, 2017 or 2018, and you were proud to display the award on your website.

But what if you haven't won any new ones since?

How long should you keep displaying a years-old award on your website?

Discuss.

[Marshall]

Personal opinion, I would not display any awards. Most people have no clue what they are.

[not2easy]

It might depend on how exclusive the award is. Nobel winners proclaim it forever. Best color scheme for a blog might display for a few months. Some awards can be mentioned in appropriate locations without mention of the year. Of course, if the award itself is being displayed, it could depend on how or whether it might add authority or trust to a site.

[Sgt_Kickaxe]

Awards are eternal but it takes finesse to keep them relevant. Everything is a sales pitch.

- I was the widget champ in 2007

Sounds like you might be dated, no awards won since...

- I've been doing this for so long I have awards older than most have experience. Do you like my 2007 widget champ trophy?

Still sounds dated BUT it speaks to the experience and shifts the focus a little. I wouldn't worry about every award but if you've won industry recognized awards tell the world you're an award winner. Sometimes you can even toss in a "Here I am winning Jack's Waffle House pancake eating contest" image to show the fun awards, too... but it doesn't belong on a resume, lol.

[engine]

Many awards have a shelf life. What I mean by that is, for example, "Best campaign of 2020"
Clearly, in this example, in the coming 2023 that is conceived at three years old. What has the awardee done in those three years!
If the award was even older it's apparent value is further devalued.

Would I display that award? Yes, but only give it prominence for a year or two, then drop it back with less of a profile.

[tangor]

Depends on the quality of the award and whether the average user has a clue.

Me? Never bothered with them.

How many Academy Award movies do you watch? Or even care if they that had that award?

(Personally, these days, that kind of award pretty much ensures I WON'T watch it! Why? The organizations have changed significantly and what they like and I like are diametrically opposed. Which means some of the old awards for "web stuff" might actually hurt you.)

YMMV

[lucy24]

Then again, if you happen to be the first-ever winner of something that has gone on to be a prestigious, widely recognized award, you'd want to mention the fact somewhere, no matter how long ago it was.