Term “webmaster” sunsets what replaces it?

Need help how to conduct 2021 job search

[cnvi]

hello friends,

I was laid off from my job due to Covid all of our shipments are stuck on container ships and the company I worked for laid off half the workforce including me.

I’ve done some research and it appears the word webmaster Has been replaced with website administrator or digital marketing manager.

I have my résumé on all of the top job boards. I hired a well recommended résumé writer to update my résumé and I have it on all of the job boards but it seems I don’t have something right because I’m not getting phone calls for interviews.

can any of you share some enlightenment as to what terms to use in a résumé when applying for a website administration position?

My specialty is WordPress and yet that doesn’t trigger phone calls so I’m wondering how you all have dealt with this I can’t be the only one that was laid off due to Covid.

any suggestions you can provide appreciated thank you

Best regards,
Joel Lesser

[brotherhood of LAN]

Full stack developer covers a decent chunk of webmaster IMO, covering client/server side technologies.

[ronin]

These days, when asked what I do, I normally say: Digital Media (or, very occasionally, Digital Media Consultant).

Digital Media is supposed to be a catch-all for:

- web / web-app / app development
- writing and editing web-copy
- Social Media management
- SEO (time-honoured basics, not algo-chasing)
- Performance optimisation
- image / video / audio editing.

But that's my own term - it's not one that Recruitment Agencies use.

Maybe you could use: WordPress Consultant ?

[cnvi]

I’m not a coder so I can’t say full stack developer. When I had my business for 14 years which was links manager I had coders working for me. I ran the business until google changed their linking policy but that’s another story for another time.

Right now I’m trying to figure out what do I put in my résumé that will make these automated systems flag me as a good candidate? Your comments are appreciated. Thank you.

[cnvi]

One more note: my specialty is creating e-commerce websites on any e-commerce platform so in your opinion how would you title that and explain it in your résumé?

[cnvi]

“ web / web-app / app development
- writing and editing web-copy
- Social Media management
- SEO (time-honoured basics, not algo-chasing)
- Performance optimisation
- image / video / audio editing”

That is a lot. I am saying job postings that one someone that can do everything for little money. Just the SEO or analytics It’s a job in itself by one person.

social media is a job for one person typically someone younger that understands all of the platforms and yet so many companies want digital marketing managers to do everything for a very little money.

have any of you experienced this and how do you deal with it I don’t know about you but I can’t take a job fulfilling PPC, analytics, social, content, managing the website, video shooting and editing, email marketing.

seems like so many companies want one person to do a job that would take four people or more successfully.

Please comment I know many of you have experienced this and I am wondering how you attacked it. Thanks again

[ronin]

That is a lot.

From one perspective, certainly.

But, generally, I find it is not enough to meet the requirements of most advertised jobs.

so many companies want one person to do a job that would take four people or more

This is my experience. Though I hope there are others out there who have had a different experience.

Last month I was talking to a friend I don't see very often. He has a music blog on Wordpress for which he writes his own reviews and shares links on Facebook. But he told me wanted "a tech guy".

It turned out he has been hacked a couple of times, suffered unauthorised copyright infringements, his website is slow, he wants to update the look and feel of his site, he's not happy about his hosting and his SE results have tanked.

He wanted (at least) the following:

- CMS configuration and maintenance
- Performance
- Front-end Development
- Front-end Resource Optimisation (Images, Script & Styles Minification etc.)
- Semantic Markup and Optimisation
- Server-side Development
- Scalable Information Architecture (URLs + Folder Structure)
- SEO (the algo-chasing kind)
- Security
- Server Configuration
- Hosting Management
- Database Configuration and Management

When I explained that sounded like more than one job, he pushed back.

He just wants to write the blog - for him that's 90% of the work that needs to be done.

Surely (he thinks) all he needs to cover the other 10% (and nine times less work than he, the writer, is doing) is one tech guy to (presumably) flick a couple of switches. (Needless to say, I did not volunteer my services - not least, I'd need to to know MySQL, which, currently, I have zero familiarity with.)

Please comment I know many of you have experienced this and I am wondering how you attacked it.

I have direct experience of significant under-employment (and, sometimes, straight out unemployment) from late 2008 onwards. I'm still working on it. I try to learn one major new skill (and a handful of smaller ones) every year. I've been doing this since 2010 and have stepped up several gears since 2016. So far, it's never enough. Maybe one day, it will be.

I sympathise and I wish you all the very best.

[cnvi]

I am experiencing the same thing these job listings want a full stack developer, a social media manager, a WordPress expert, a video editor, a contact writer, an analytics expert, and a PPC.

i’m honest with these recruiters telling them they want a five person team out of one person and for only 55,000 a year it’s crazy what has happened to this industry.

I just want to manage an e-commerce website and hiring managers want a purple unicorn which rarely exists so no wonder they are having problems Finding people for hire.

[RhinoFish]

I reviewed your skills list in your "Msg 5051173" posted above.
I'd say try "eCommerce Store Manager".
Go through job listings at Indeed.com that have the word eCommerce in them, see what you find there.
The entrepreneurs that I know love to hire "eCommerce Operators", people who can run the store including the skills you listed.

For PPC, today, it's very specialized, they should outsource this (unless they are big enough to have a team of PPC people).

For custom coding, database, security, server admin stuff, the eCommerce Manager / Operator should find someone offshore who can do this under them.

"my specialty is creating e-commerce websites on any e-commerce platform so in your opinion how would you title that and explain it in your résumé?"
You mentioned WordPress, but not Shopify.
Most using WordPress are blogging / contric centric, not eComm (yes, I know you can bolt on Woo or other carts), but eComm is synonymous with Shopify today.
Perhaps try "Shopify Admin" or "Shopify Store Manager".

[martinibuster]

Maybe it's where you are looking.

I won't name names but I've anecdotally noticed that some of these job search places aren't necessarily great and are frustrating for employers to use because of too many crap applications or not enough.

So maybe try being more proactive by hunting down businesses and (educational, government and political) institutions where you'd like to work and see if they directly list opportunities.

[ronin]

Since you mention specialising in both WordPress and e-commerce, another possible avenue to explore might be Wordcamp Events.

You may well find people / organisations looking to take on individuals who can combine both specialisms.

If you have a new business card printed especially for events like these and set up a profile website (referenced on your business card) it could be a good way to get word out that you are a go-to WP-commerce specialist.

[NickMNS]

If you have a new business card printed especially for events like these and set up a profile website (referenced on your business card)

Print the link to the website as a qr-code, people can immediately scan it and see it on their phones.

[Brett_Tabke]

I bumped into this thread while searching for some other stuff on WebmasterWorld.

How are you doing CNVI?

[cnvi]

hi Brett,

Long time no chat! Thanks for checking in with me.

I spent a number of years talking to attorneys who all agreed google killed my Patent

[patents.google.com...]

Restraint of Trade. Illegal.

But because Google has more lobbyists in Washington than the combined total of all fortune 500 companies combined, Google controls the Internet, access to the Internet and I got tired of digital marketing.

I changed careers I’m a paralegal at a law firm in Atlanta.

it is sad what has happened to the World Wide Web.

[cbsnews.com...]

Thanks again for checking in I hope everyone is doing well.

Joel