Report: Mobile Web Traffic Up, With Users Spending Less Time on Pages

[engine]

A new report, based on the top 100 sites, just published looks at web traffic and indicates mobile web traffic is up over 30% since 2017, and desktop traffic down just over 3%.
Importantly, mobile users are spending less time on a page.

But not all categories are doing well, despite the shift to mobile.

News sites, for instance, were losing traffic. The report found that traffic to the top 100 media publications is down 5.3% year-over-year from 2018 to 2019 (a loss of 4 billion visits), and down by 7% since 2017.

The increase in mobile traffic is also helping the biggest sites on the web grow larger, helping to further cement their position on today’s internet. The top 10 biggest sites saw a total of 167.5 billion monthly visits in 2019, up 10.7% over 2018. The remaining 90 biggest sites out of the top 100 only saw a 2.3% increase, by comparison.

[techcrunch.com...]

[lammert]

Also interesting is the graph in the middle of the page which breaks down the division between mobile and desktop use for different segments. Leisure seems to be on the mobile side, whereas professional and resource-intensive on-line activities are more desktop-bound. A trend which I also see on my own sites.

[engine]

It certainly seems that consumer-oriented sites/topics are becoming predominantly mobile. A few years back when the first hints of that came, i've been trying to make all appropriate sites mobile-friendly. Not easy when not every business has the budget for constant changes.