joined:Aug 30, 2019
With the hype about privacy protection, and the race at being the one blocking the most things (web browsers), isn't it the end of the CPC/CPA models (including affiliate programs)?
These advertising models require tracking users, ... more or less. In my opinion, most of these can be achieved without cookies, but for some reasons (optimization), ad networks, and advertisers are still insisting on relying on cookies.
So, I am wondering if, in a near future, we can see a huge change of the online advertising mechanisms? And return to simple basics?
Is CPM, the new future?