Is it the end of CPC, CPA?

[JorgeV]

Hello-

With the hype about privacy protection, and the race at being the one blocking the most things (web browsers), isn't it the end of the CPC/CPA models (including affiliate programs)?

These advertising models require tracking users, ... more or less. In my opinion, most of these can be achieved without cookies, but for some reasons (optimization), ad networks, and advertisers are still insisting on relying on cookies.

So, I am wondering if, in a near future, we can see a huge change of the online advertising mechanisms? And return to simple basics?

Is CPM, the new future?

[Chuck Hamrick]

Haven't seen that CPM is the new future. Some affiliate networks are using first party cookies on the merchants server which can't be blocked. Most of the successful niche affiliates I've worked with are doing more with email and social including YouTube videos to get more exposure.

[graeme_p]

I do not see why blocking should kill CPC.

All you need is to track whether a user clicked on a link or not. As this is usually a redirect through the ad platform its can be tracked.

No tracking loses some personalisation, but CPC worked better than CPM for most people even before we had the sort of personalisation we do now.