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Digital Marketing by SIC Codes (Standard Industry Classification)

Anyone aware of marketing products that use SIC?

     
4:20 pm on May 8, 2019 (gmt 0)

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Didn't see a general marketing category to place this under so I am placing my question here which I hope is acceptable to the Mods.

Has anyone experience with digital marketing based on SIC codes?

Our business targets two very specific SIC codes and while we can target by key phrase, wondering if any companies/products exist that use SIC code? A quick search on Bing and G showed me a lot of explanation of SIC codes but not anything related to marketing.. I know their are print (direct mail) that still target via SIC but I am specifically asking if any of you are aware of any digital marketing products that target via SIC code? thanks...
5:36 am on May 9, 2019 (gmt 0)

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SIC (Standard Industrial Classification) was primarily a US government use classification that has, to the best of my understanding, been pretty much replaced by NAICS (North American Industry Classification System). SIC was US; NAICS is Canada, Mexico, and US. Both SIC and NAICS are industry codes.
Note: NAPCS (North American Product Classification System) is a product code system - under development - to compliment NAICS.
Note: you likely know all the above, just including to save on others' search queries :)

All that said all the above codes are primarily only used by the governments or between business and government. I've never seen such used in marketing. Marketing uses words!

Would you,in every day conversation use 'construction'?
Or 'NAICS Sector 23'?

Construction of Buildings? or SubSector 236?
Or more likely, construction of homes, houses, apartments...

Of course, if competitors are not targeting such codes it may well be worth testing to see if there are sufficient technical searchers in your query space to be a competitive advantage.

While I have never had reason to use SIC/NAICS I do use ASIN or GTIN, UPC or EAN, QR, and ISBN codes.
So you might be on to a good thing.
7:59 am on May 9, 2019 (gmt 0)

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I've never used it, but then again, never sought out government contracts. As @iamlost suggests, you might have discovered a niche for bureaucrats!

red widget v red widget code xyz ... won't hurt!