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When one is selling a page of writing, one receives, IAnalogies present themselves.
suppose, as much as five, or even twenty-five dollars
a page. When one is buying a page of advertising,
one pays anywhere from one hundred to five thousand
dollars a page! The discriminating reader will
discover upon which page the most time is spent.
i love old/antique/antiquarian books ... in fact to an extent it is the business i'm in (and i'm a lifelong collector)Hey, this is foo, you don't have to go to micro-print :)
It would be interesting to compare the rates in real terms with rates now.In the same author's first book, he mentioned that you could get a First Folio for $25,000.
When one is selling a page of writingand --
When one is buying a page of advertising.
I think someone didn't make good writing.
but there is no equivalencyThe quoted writer is explaining that he learned to write by composing ads: he was rich, but apparently not rich enough to outsource his advertising, although advertising agencies definitely existed by 1921. Or maybe he held to the adage that if you want something done right, do it yourself. When you're paying thousands of 1921 dollars for a given amount of text space, you have a strong incentive to make that text as effective as possible.