Welcome to WebmasterWorld Guest from 54.92.197.82

Forum Moderators: incrediBILL

Message Too Old, No Replies

Smart Retail Shelves Use AI to Give Feedback to Brands

     
4:47 pm on Jan 12, 2017 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 9, 2000
posts:25040
votes: 660


Simply looking at a retail shelf could send feedback to brands. These AI, or smart shelves, analyse eye movements and facial expressions, although, it says, it does not identify shoppers.
You'd better gear up your best expressions when visiting these stores!

artificial intelligence-powered digital signs that slide over retailers' shelves to give marketers insights about who is standing in front of their store displays. Procter & Gamble has tested the technology—dubbed shelfPoint—and Dell is currently using it in a Micro Center store in Houston, Texas.

"We're able to gather insights about what shoppers are doing in front of the shelf itself, engage them and convert the sale to get them to throw one more item into the basket," Smart Retail Shelves Use AI to Give Feedback to Brands [adweek.com]

"There is no video or pictures captured," Davidson said. "Instead, it's using templates on a face that we match that then allows us to see if it's a female or male and the level of expression."
8:03 pm on Jan 12, 2017 (gmt 0)

Preferred Member

10+ Year Member

joined:June 15, 2007
posts:446
votes: 18


creepy 1.0
8:08 pm on Jan 12, 2017 (gmt 0)

Moderator from US 

WebmasterWorld Administrator lifeinasia is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Dec 10, 2005
posts:5726
votes: 105


And then the brand's competitor also adds AI to their shelf location. When it sees a customer taking another product, it can blurt out "Hey, don't do that! Buy this one instead." And if the shock value isn't enough to convince the customer, it can offer an on-the-spot discount of 10%.
10:45 pm on Jan 12, 2017 (gmt 0)

Preferred Member

10+ Year Member

joined:June 15, 2007
posts:446
votes: 18


and then 'big data' kicks in, and suggests some products based on your websurfing, the recent emails you sent to a friend, and your employer's health initiatives.

oh. and some hair products, since a comparison with your previous images suggests that your hair is thinning.

oh, oh. yeah, choose the diet version of that snack, since you appear to have put on a few pounds recently.
8:35 pm on Jan 13, 2017 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:June 20, 2006
posts:1994
votes: 41


I always feel like somebody's watching me
And I have no privacy
Woh, I always feel like somebody's watching me
Who's playing tricks on me?
~Rockwell.