Smart Retail Shelves Use AI to Give Feedback to Brands

[engine]

Simply looking at a retail shelf could send feedback to brands. These AI, or smart shelves, analyse eye movements and facial expressions, although, it says, it does not identify shoppers.
You'd better gear up your best expressions when visiting these stores!

artificial intelligence-powered digital signs that slide over retailers' shelves to give marketers insights about who is standing in front of their store displays. Procter & Gamble has tested the technology—dubbed shelfPoint—and Dell is currently using it in a Micro Center store in Houston, Texas.

"We're able to gather insights about what shoppers are doing in front of the shelf itself, engage them and convert the sale to get them to throw one more item into the basket," Smart Retail Shelves Use AI to Give Feedback to Brands [adweek.com]

"There is no video or pictures captured," Davidson said. "Instead, it's using templates on a face that we match that then allows us to see if it's a female or male and the level of expression."

[creeking]

creepy 1.0

[LifeinAsia]

And then the brand's competitor also adds AI to their shelf location. When it sees a customer taking another product, it can blurt out "Hey, don't do that! Buy this one instead." And if the shock value isn't enough to convince the customer, it can offer an on-the-spot discount of 10%.

[creeking]

and then 'big data' kicks in, and suggests some products based on your websurfing, the recent emails you sent to a friend, and your employer's health initiatives.

oh. and some hair products, since a comparison with your previous images suggests that your hair is thinning.

oh, oh. yeah, choose the diet version of that snack, since you appear to have put on a few pounds recently.

[RhinoFish]

I always feel like somebody's watching me
And I have no privacy
Woh, I always feel like somebody's watching me
Who's playing tricks on me?
~Rockwell.