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artificial intelligence-powered digital signs that slide over retailers' shelves to give marketers insights about who is standing in front of their store displays. Procter & Gamble has tested the technology—dubbed shelfPoint—and Dell is currently using it in a Micro Center store in Houston, Texas.
"We're able to gather insights about what shoppers are doing in front of the shelf itself, engage them and convert the sale to get them to throw one more item into the basket," Smart Retail Shelves Use AI to Give Feedback to Brands [adweek.com]
"There is no video or pictures captured," Davidson said. "Instead, it's using templates on a face that we match that then allows us to see if it's a female or male and the level of expression."
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