Welcome to WebmasterWorld Guest from 3.92.92.168

Forum Moderators: open

Message Too Old, No Replies

The Politics of SERPs Ranking's Manipulation

Shocker: People's opinion is sensitive to manipulation of rankings.

     
11:06 pm on Aug 5, 2015 (gmt 0)

Full Member from US 

10+ Year Member Top Contributors Of The Month

joined:Oct 9, 2009
posts:301
votes: 6


Well, okay, it's fairly obvious, but the fact that it's being researched is interesting.

Internet search rankings have a significant impact on consumer choices, mainly because users trust and choose higher-ranked results more than lower-ranked results. Given the apparent power of search rankings, we asked whether they could be manipulated to alter the preferences of undecided voters in democratic elections.


[pnas.org...]

With great public awareness comes great accountability. But, yeesh. When you think about it, so many factors go in to rankings that I wonder how we can say, "This is the manipulation! Right here!" It's kind of a sliding scale, from blatant influence to "Why, that naughty coder!" And even if we can pinpoint it, how do we determine who dunnit? Would we want to? Do we WANT to know how we're influenced? It seems to be an evolving basic human right - our right to influence and be influenced without our ideas being subject to critical scrutiny or sanctions, either by ourselves or others. Who is not allowed to influence? Where do we draw the line and call it oppressive?

Edit: I don't mean to bring up politics. Just social philosophy. Without politics. I hope. Please.
2:58 pm on Aug 13, 2015 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 9, 2000
posts:26460
votes: 1076


There was a Facebook experiment where it manipulated users' emotions, and that caused a great deal of annoyance once it was discovered.
Facebook Experiment Manipulates User's Emotions [webmasterworld.com]
Facebook User Experiment Draws Investigation From UK's Data Regulator [webmasterworld.com]

Most of the time we don't recognise we're being influenced. You may be, right now, by reading this! ;)
6:28 pm on Aug 13, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member lucy24 is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Apr 9, 2011
posts:15934
votes: 889


There was a Facebook experiment where it manipulated users' emotions

That seems redundant somehow...
4:54 pm on Aug 14, 2015 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 9, 2000
posts:26460
votes: 1076


hehehe, redundant, not so sure. Methinks it's all just part of life, and now it's part of online life.