unless I am being blinded by something
This is all about being steps closer to a metered internet.
Eventually, the net will be run like how your Electric or Gas Company is being run now.
ISP's will be more apt to choose becoming a utility like entity if they discover that their profits are being hurt by anything the Gov does regarding regulation.
Big Corp is going to embrace this like a warm fleece blanket on a cold winters day -- And the software companies? .. heh ... they stand to make billions just by writing the software for all of this.
You can make buttloads more money by metering a service, than you can by selling the service in it's current form.
Verizon has proved this very fact over the past years with their wireless stick for internet - The Verizon service is metered, in that, you only pay for what you use (not too unlike your electricity) -- Trouble is here that the service per month, in that metered environment, can run upwards to over $500.00 USD per month.
These days we find everyone complaining about how unfair the internet is because of a certain favoritism being shown to big corp/media with regard to bandwidth.
Sure it seems unfair -- but when people get what they think they want, the whole fairness argument will be vaulted to a whole new level.
Fairness, being what it is, will mean that everyone pays the same for a said MB per hour rate as opposed to selling the bandwidth in chunks or range plans, like it's done now.
In the end, there will be less people who will be using the internet overall, for the sake of fairness -- There will be less hosting providers, for the sake of fairness -- There will be less internet commerce, for the sake of fairness -- There will be less free helps and services online, for the sake of fairness.
In the end, internet will be just as easy, or as hard, to pay for, as your gas or electric bills are to pay for today. Sure you'll get those super fast speeds, but I'll guarantee 100% that you'll be having to pay dearly for it - all for the sake of fairness of course.
Just a little food for thought for those who might be wanting to run off the end of the planet with this whole fairness argument.