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The bulk of the layoffs, or close to 100, were in sales, a result of the company's surging growth in so-called programmatic ad sales, according to a person with direct knowledge of the situation who was not authorized to speak on the record.
Automated ad selling is cheaper and therefore desirable at a time when companies like AOL and Yahoo are struggling to grow profits from so-called display ads, which appear across websites, on their branded sites.