Forum Moderators: open

Message Too Old, No Replies

Rise of the robots at AOL lead to job cuts

Automated ad sales, no humans required

         

tangor

12:30 am on Jan 31, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The bulk of the layoffs, or close to 100, were in sales, a result of the company's surging growth in so-called programmatic ad sales, according to a person with direct knowledge of the situation who was not authorized to speak on the record.

and
Automated ad selling is cheaper and therefore desirable at a time when companies like AOL and Yahoo are struggling to grow profits from so-called display ads, which appear across websites, on their branded sites.

[usatoday.com...]

engine

11:43 am on Feb 3, 2015 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Not quite AI.
Somebody's got to manage it, and are they passing the responsibility on to the customer. Perhaps there will be some job opportunities there?