Expedia Acquires Travelocity For $280 Million

[engine]

Shake up in the travel sector. That's a big deal amongst big players.

Expedia, Inc. (NASDAQ: EXPE) and Sabre Corporation (NASDAQ: SABR) today announced that Expedia, Inc. has acquired Travelocity from Sabre Corporation for $280 million in cash. The acquisition follows the 2013 strategic marketing agreement between Expedia, Inc. and Travelocity under which Expedia has powered the technology platforms for Travelocity’s US and Canadian websites along with providing Travelocity access to Expedia, Inc.’s supply and customer service program.Expedia Acquires Travelocity For $280 Million [sec.gov]

[RhinoFish]

“Travelocity is one of the most recognized travel brands in North America, offering thousands of travel destinations to more than 20 million travelers per month,”

$280m seems low to me.

[engine]

Well, that's what I thought, too, but from a market perspective, I felt the deal may be sowing up the industry.

[Brett_Tabke]

That does seem low. Travelocity's profits must be pretty low as well.
But, Expedia is the monster in the space.

I didn't know they owned trivago as well. Whew. They were just on a huge advertising blitz in the US late last year.

[engine]

Yeah, and hotels.com, too. It's become quite a big outfit in the space.