Just found this in a BBC article about BBC 3..
[
bbc.co.uk...]
20% of budget will go on non-traditional content - such as micro-videos, listicles and gifs
My bold..
Listicles...!
Apparently the marketroids have bred ( or possibly "rocked up"* ) with the skeksis and spawned a new dialect..
*Another "trying to be cool" pustule upon the language, as elegant as dads dancing disco..