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Amazon Web Services has a lower public profile than the firm's online stores, but it already touches many lives.
From young tech titans, including Spotify, Dropbox, Netflix, Pinterest and Airbnb, to more established brands, such as General Electric, Samsung, the Commonwealth Bank of Australia and the BBC itself, a long list of organisations are turning to the US firm to provide some or all of their net-based services
It's proving popular too with governments seeking to cut their IT bills. Even the CIA recently became a customer.