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Gartner: By 2016 Microsoft To Position 3 in Tablets & 2 in Smartphones

     
4:01 pm on Jun 21, 2012 (gmt 0)

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Having looked at the announcements this week, it looks to me as if it's quite possible to achieve those goals.

What do you predict?

Gartner: By 2016 Microsoft To Position 3 in Tablets & 2 in Smartphones [tech.fortune.cnn.com]
Microsoft (MSFT) currently has a 4.2% share of the worldwide smartphone market and 0% share of the market for tablet computers, but that didn't stop Gartner from predicting back in April -- two months before this week's big Windows 8 announcements -- that Redmond was about to take a significant share of both.

"IT departments will see Windows 8 as the opportunity to deploy tablets on an OS that is familiar to them and with devices offered by many enterprise-class suppliers," Gartner's Carolina Milanesi wrote in an April 7 press release. Without having heard about -- never mind seen -- the Surface tablets, she predicted that Microsoft would grab a 4.1% share of the tablet market before the end of 2012 and an 11.8% share by 2016. That would put Surface in third place after Apple's (AAPL) iOS and Google's (GOOG) Android.



Microsoft releases own tablet "Surface" for Windows 8 and RT [webmasterworld.com]
Windows Phone 8 Smartphone O/S Preview
[webmasterworld.com]
5:32 pm on June 21, 2012 (gmt 0)

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I'd say, it all still hangs in the balance depending on how MS' hardware partners will react after having been kept in the dark about MS developing a tablet

Microsoft kept PC partners in dark about Surface [reuters.com]

Microsoft Corp kept its personal computer partners largely in the dark about its plans to launch a competing tablet computer, with some long-time collaborators learning of the new gadget only days before its unveiling


and if Acer founder Stan Shih knows more than the others (or most)

Microsoft own-brand tablet PCs a ploy to drive Windows 8 adoption, says Acer founder [digitimes.com]

has commented that Microsoft has no real intention to sell own-brand tablet PCs and the offering is an ploy to boost adoption of Windows 8.
9:17 pm on June 24, 2012 (gmt 0)

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There's an entire ecosystem built around the phones and tablets that MS doesn't have and many others have failed to get.

They obviously could get to #3 without too much trouble simply because there isn't any other serious contenders behind iOS and Android, so #3 is a shoe-in.

As a matter of fact, it's more a simple statement of fact that MS Windows 8 will be the #3 tablet and maybe smart phone than a prediction.

The real question is can they get enough mind share to move up to #2 or #1, that's the real interesting issue, not whether they can get to #3.

They haven't even launched it and they're probably already #3 ;)

Big whoop.
 

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