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My grandmother would rant from time about never buying from them again after a Sears chicken brooder that she felt was the cause of a chicken house fire in 1929! My father and I thought the cause was my great uncles' drinking habits.
I saw a story not long ago. Sears picked as one the brands that will disappear in 2012.
But now, what do they stand for? Low prices? Superior Service? Latest trends? Biggest selection?
As one friend says, keep diversifying until you find something to lose all your money at.
Or as another friend says, only expand into areas that touch what you're doing now.
Personally I'd think they'd be better off taking their extra money and lowering prices or getting aggressive somewhere else. Dominate what they're doing and expand into what they're doing. But instead they're letting the walmarts of the world compete with them on autoparts (I shop both this store and walmart for auto stuff now), and not neccessarily winning, AND they're competing with grocery stores, banks, and insurance companies - sectors they're not familiar with and have no advantage in.
That seems logical. But then there are the target's and walmart's of the world that do expand into diverse areas (groceries, optomitrists, etc), and they have somehow succeeded.
Their service is absolutely unparalleled - out of this world. And they have parts for anything.
Buy something and it is somehow less than perfect, they dispatch someone right away to correct it. Need a part for something you bought there 20 years ago? Their parts store will have it.
Sears has been running on a new business model as of late: Tread water as long as possible to continue to get those big executive salaries.
Jan. 3 (Bloomberg) -- Sears Holdings Corp.'s bonds have crossed into distressed territory as its plan to close as many as 120 locations may fail to stem more than four years of declining sales and prevent it from using up cash as profitability wanes.
Read more: [sfgate.com...]