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Searches made by millions of internet users are being hijacked and redirected by some internet service providers in the US. Patents filed by Paxfire, the company involved in the hijacking, suggest that it may be part of a larger plan to allow ISPs to generate revenue by tracking the sites their customers visit. It may also be illegal.
Reese Richman, a New York law firm that specialises in consumer protection lawsuits, today filed a class action against one of the ISPs and Paxfire, which researchers believe provided the equipment used to hijack and redirect the searches. The suit, filed together with Milberg, another New York firm, alleges that the process violated numerous statutes, including wiretapping laws.
The hijacking seems to target searches for certain well-known brand names only. Users entering the term "apple" into their browser's search bar, for example, would normally get a page of results from their search engine of choice. The ISPs involved in the scheme intercept such requests before they reach a search engine, however. They pass the search to an online marketing company, which directs the user straight to Apple's online retail website.
List of ISPs that are redirecting some search queries
Wide Open West
Charter and Iowa Telecom were observed to be redirecting search terms, but have since ceased doing so. Iowa Telecom stopped its redirection between July and September 2010, and Charter stopped in March 2011.
Redirecting ANY web wide "not found" pages to their own search engine
You are "the product".