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Why Many Negative Ratings Are Rubbish

Yelp stars are deceiving

         

incrediBILL

12:37 am on Apr 23, 2011 (gmt 0)

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For instance, a local Brazilian-style steakhouse/churrascarias gets a ONE STAR rating from someone for being salty. Um hello, churrascaria BBQ is salty, they serve a round of slices off the meat and go back and salt the skewer and back on the BBQ it goes. Therefore the restaurant is actually DINGED for doing what it's supposed to be doing by the ONE STAR moron that doesn't understand the cuisine.

Another example is one of my local seafood faves, a boiled lobster/shrimp/crawdad place which is completely sold out to max capacity all the time. You don't need stars to know how this place rates when you see 50 people standing in front of the door or the line completely down the block 15 minutes before it opens. Literally upon opening, the people at the end of the line that don't get seated already have a 1-2 hour wait.

Ask yourself, how does a place that wildly popular rate lower than the other nearby place that sucks in comparison?

Because people rate it ZERO or ONE star because they show up at 8PM and it's booked solid until closing, tons of similar reviews.

Really? NO STARS just because you couldn't sit and stuff your face when you also post in the review it's your favorite place?

One local steak house which has incredible food got a ONE STAR ding because the bathroom was outside the restaurant! The place was in the ground floor of a main street shopping district, every restaurant and business shared the same big bathroom, it's covered, inside the building, why is this a huge ding? Many businesses in our downtown area have common restrooms, this is nothing new, what's the big deal?


Have I mentioned people are stupid?

What's the purpose of trashing fine eating establishments with such idiotic criteria?

Now here's my fave, trashing places that have too much service! I can understand trashing places with waiting staff that never show again, but trashing them because they show up too much?

OK, maybe too much of a good thing gets annoying, but I'll take it over a missing waiter any day of the week.

My recommendation with reviews is skip past the stars, read the general opinions, discard the obvious lunatic fringe postings, and take a chance if they sound good enough, otherwise the loons may make you miss a fantastic experience.

If I walk up to a new place and it's empty during dinner time, that's a better clue it blows than a review.

piatkow

10:44 am on Apr 23, 2011 (gmt 0)

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I gave up on reviews around 30 years ago after looking up Which magazine for a new hi-fi and a new TV. Hi-fi got a negative mark for having slider controls instead of knobs. TVs got a negative mark for having knobs instead of sliders.

My regular lunchtime pub in London is only small and had a filthy review once because the kitchen couldn't cope with a party of 20 without warning. A couple of fans commented that the reviewers should have gone to the nearby Weatherspoons!

jecasc

11:26 am on Apr 23, 2011 (gmt 0)

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Regardless what you do nowadays you need a strategy for reviews. Take care that you get solid good reviews from satisfied customers and not let the nuts take over. The nuts who complain they didn't get served at the table in a fast food restaurant and complain the vegetarian lasagne was made without ground beef. The world is full of nuts. Take a look at Amazon book reviews and check how many start with "I haven't read the book"... (Google shows 878,000 results)

londrum

11:47 am on Apr 23, 2011 (gmt 0)

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half of the 1-star reviews on amazon are because the book was deleivered late, or not at all, or because their computer wasnt powerful enough to run the game. which has nothing to do with the product at all.
but people dont notice that because they dont read them, and think that the product must be rubbish.

incrediBILL

1:53 pm on Apr 23, 2011 (gmt 0)

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Then it seems the reviews need more questions to figure out how to properly weight the answer, such as "did you use the product YES or NO" or "did you eat their food YES or NO" and if the answer is NO, reduce the weight of the rating or discard it altogether, or to show the rating of those that used the products and didn't use the product as 2 different numbers.

lawman

2:18 pm on Apr 23, 2011 (gmt 0)

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Generally I like reviews. I ignore if there are only a handful of reviews. If there are sufficient reviews with only 2 or 3 negative reviews, I usually ignore the negatives. However, if there are several negative reviews that impact on what I'm looking for in the product/service I usually look for alternatives.

incrediBILL

2:29 pm on Apr 23, 2011 (gmt 0)

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Negative reviews I don't mind, it's STUPID reviews I don't like, even positive ones.

Why should someone get 5 stars for installing environmental friendly floor coverings?

A local high-end casual dining place with fantastic food, always packed, got 2 stars for lack of decor? The place looks fabulous for starters, plus it's mostly glass walls, what in the hell did they want, big vinyl posters on the windows like it was Denny's?

jecasc

5:52 pm on Apr 23, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That reminds me. I signed up with a review website recently and encouraged my customers to review my services. One of my competitors signed up a short time later. I was lucky so far - no nuts and idiots. My competitor wasn't so lucky. Third review: Everything perfect. 1 star.

It seems he cancelled his account again. At least no further reviews since then.

johnhh

7:51 pm on Apr 23, 2011 (gmt 0)

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I like reviews - strange what people write

We stayed in a hotel in Italy once which had been given a bad review by a guy who checked out and when he presented his American Express card was told "card bad"

He gave the hotel a one star review because he was offended by the suggestion he had bad credit.

Completely forgetting

a. loads of places don't take Amex as the charges are high
b. As the hotelier was Italian he might not actually speak much English !

I will leave you to guess the nationality of the reviewer.

The hotel was, of course, fine

koan

8:56 pm on Apr 23, 2011 (gmt 0)

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That's why you need reviews of reviewers, or a rating system.

tangor

9:15 pm on Apr 23, 2011 (gmt 0)

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Reviews, as used on the web, are pretty useless. One of those things that Never Should Have Been Implemented. :)

Sadly you can't predict...or interdict... Stupid Humans.

However, we are stuck with ratings pages as long as ads can be slapped against the review "content"...

(STAR TREK RED ALERT SIREN) Damage Control? What's your status?

(CHIEF WEBMASTER) Sorry Cap'n, I'm a webmaster, not a Ghod Over Idiots...

jecasc

9:30 am on Apr 24, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Funny article in the nytimes today about this issue:

[nytimes.com...]

Old_Honky

12:28 am on Apr 26, 2011 (gmt 0)

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I never read reviews for the simple reason that most of them are written by people who have an axe to grind. The vast majority who are perfectly happy with the goods or services in question are not motivated to respond. Why should they? OK you may find some positive reviews but these are a small proportion of the total users. As a supplier to several retail organisations that encourage this vile form of feedback, I am particularly annoyed that there is never any facility for the supplier to have a right to reply. These morons (and most of them are) pick on a feature they obviously do not understand, rubbish it in a totally uniformed rant then this rant is echoed by other morons who were obviously impressed by the previous halfwit's comments and would rather repeat this nonsense than bother to read the manual or try to understand the product.

Also beware of the magazine mentioned by piatkow above, in a previous business several years ago they published a bad review of a product I was responsible for which was full of errors and it was obvious that the reviewer did not have the faintest idea what the product was really supposed to do. I wrote to them suggesting that if they compared it to similar products instead of similarly named but completely different products then their review might have some credibility. I received a letter back accusing me of trying to subvert their "independent" reviewing process. Personally I would never take these people's advice about anything.

incrediBILL

1:02 am on Apr 26, 2011 (gmt 0)

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I used to allow people to simple RATE vendors on my site, of course you know the idiots started cheating to get top ratings, everything from simple cookie discards to proxy IPs, just to rate on my little old site?

Of course when I caught them I set it to 999,999 rating avg 0 stars so they could never statistically alter the site again. When a couple of them saw what happened they knew they were busted and came begging forgiveness.

Eventually I phased out ratings for just a raw count of people visiting the vendor.

Guess what, I actually caught a paying advertiser somehow using a bank of hotel wifi hotspots to run up his visit count, was hitting the site thousands of times and hour, doing some weird stuff to bypass my simple fraud detection, but still got caught :)

I fired the customer, kept their money paid to cover costs of tracing the "hack attack", no new ads.