It's a bit cheap to mock fraud victims however gullible they were.
There wouldn't be fraud if people would stop being so greedy and gullible.
Just because you trust Google is no reason to trust anyone that advertisers on Google, nor should you trust anyone indexed in Google's SERPs either, they're not the police, they're a modern version of a phone book and almost everyone with a phone # gets listed.
So what if Google blocks the ads, which they should do, the same fraudsters would show up in the SERPs perhaps, and if not there, the same type of idiocy reigns supreme in email spam which is why spam is prolific because people keep falling for those scams.
This is a typical crime where the victim's own greed and desire to possess something beyond his means was the catalyst for the crime:
I was astonished to see an advert for my chosen camera pop up in the banner running across the top of my Google email inbox. And instead of the £4,000 or so I had expected to pay, the asking price was less than £2,000. How could I not be tempted?
Common sense must apply at all times when dealing with the world and a reasonable person would realize they aren't giving cameras away for half-price. Seriously, other than the black market, where you receive stolen goods, would such prices exist? If you're willing to go that route my sympathy immediately wanes.
At the end of the day repeating a simple phrase would've saved these people from the scam: "if it looks too good to be true it probably is!"
When a fraud like this happens there is a responsibility to stop it happening again.
Yes. It's called EDUCATION. Teaching people how to detect and avoid fraud is the best way to stop it long term instead of coddling victims.
Besides, if it was a credit card transaction over the web wouldn't a chargeback solve his problem? That would do it in the US, maybe not in the UK? Also, if it was a fraud via credit card, where's the credit card company at protecting customers as well?
Well, not if he hadn't fallen for the second stupid part of the scam:
So I sent my order and felt proud of my financial coup. I was in no frame of mind to smell the next rat that scurried past: if I transferred payment from my bank to theirs, they told me, I could save a 17% surcharge for using a credit card.
Lot's of failure points on this one, this guys fraud alarms should've been going off full tilt but we're supposed to have empathy for someone that makes the bank transfer to save 17% which is a whopping lie?