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According to numerous sources with knowledge of the situation, Demand Media will finally launch its public offering later next week, after it completes its road show for investors.
Once it has its IPO, which is being led by Goldman Sachs and Morgan Stanley, Demand will trade as DMD on the New York Stock Exchange.
Just over a week ago, the online publisher cleared regulatory scrutiny and made an amended filing with the Securities and Exchange Commission, which priced its shares from $14 to $16 each.
If the offering is successful with investors, Demand could sell up to 8.625 million shares and, if it prices at the top of the range, it could be worth about $1.3 billion and raise $138 million.
