Google Commerical

What did you think?

[jbinbpt]

Google ran a commerical during the Super Bowl. [youtube.com ]

What did you think? I found it very effective. Moved nicely.

Game was pretty good also.

[weeks]

I don't trust my own reaction, but the people watching the game with me thought the Google ad was good and commented on it. (Something like, awwwwww, that was cute...) They typically did not comment on the ads, so that's something.

Game was sloppy, fun football. When was the last time you saw an on-sides kick actually work? In pro football? And, going for two-points on the extra point? (I disagreed with the refs' call; I didn't think they got it, but whatever...)

You can see the ad here:
[youtube.com...]

[idolw]

I like the ad.
Only think I do not like it shows that you do not always need to leave google to find answer

[Brett_Tabke]

I thought pepsi's was better ;-) Clearly pepsi understands the Web better than Google does at this moment.

[creeking]

I liked the google ad.


and that two-point catch was terrific.

[physics]

I thought the Google ad was creepy. Basically it just seemed like they were showcasing how they know everything about everybody's every move, including their love life.

[Swanny007]

I didn't watch the game (I'm not American) but I did just watch the commercial. If I had to summarize it I'd say meh. It didn't wow/impress me or change my perception of Google at all. Doesn't everyone already know that you can search on GORG.com LOL

[phranque]

i had seen it previously.
the general reaction in the room was similar to weeks' description.
i thought it was cute in the chick movie/love story sense.
like physics i also thought it was creepy.
the tiger spoof version is a not unreasonable example why.
TMI for a corporation that serves advertisements!

[Old_Honky]

It was certainly very cheap to make and in my opinion it was tacky. After seeing it I have a worse opinion of google than I had previously.

[weeks]

The Google commercial, which demonstrated how a search for “study abroad Paris” proceeds to “jobs in Paris,” “churches in Paris” and “how to assemble a crib,” won the top plaudits from the Kellogg School’s sixth annual Super Bowl ad review panel as well as from the female respondents to a survey by the Kaleidoscope Group, a division of the Hoffman York agency that specializes in advertising to women.

The Google commercial also drew the most positive rating, at 98 percent, in research by Zeta Interactive using its Zeta Buzz online media mining technology, followed by the “House Rules” Doritos spot, at 95 percent.

[nytimes.com...]

And that is why, Old Honky, I don't trust my own reactions.

[wheel]

Yeah, that's quite the study in psychology isn't it? I found the ad horrible.

[arieng]

The Electric Frontier Foundation thought it was a great example of the intimacy of search query data, and is using it to call out Google for increased privacy assurance and anonymizing of data.

The poignant story, along with Google's suite of search stories, masterfully illustrate how some of the most intimate information in our lives--from planning a trip to political activism--are routinely and vividly expressed in our interactions with Google, and highlights the need for that information to have strong protections. [eff.org ]

[BillyS]

I wish I could type like that... I have the speed, but not the accuracy.

[Old_Honky]

And that is why, Old Honky, I don't trust my own reactions.

Aren't you going off topic here? The title of the thread is "what do you think?"
If it had been "what do you think research will tell us about what the masses watching it think?" then you would have a point.

Anyway,I always trust my own reaction over that of the rest of a TV audience because of my inherent good taste. However in the past when I have planned and implemented advertising campaigns I have always used research to identify and target the customer profile I need to reach. Which is what I assume Gooogle did.

My comments were my personal view, but there is no doubt that that commercial was one of the cheapest to produce that has ever been shown nationally in the USA.

[weeks]

My comments were my personal view, but there is no doubt that that commercial was one of the cheapest to produce that has ever been shown nationally in the USA.

I'd put money on that being true.

[lgn1]

If the Google ad was a few more seconds, they would be typing

Divorce Lawyers :)