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Bit.ly, the service Twitter uses to shorten URLs to keep them under the service’s 140-character limit, announced partnerships on Monday with Verisign, Websense and Sophos that are designed to keep spam and malicious software off of the network.
The partnerships should help solve a major problem with the service: that you don’t know where your browser will take you after you click on a shortened link, which makes Twitter the perfect potential hideaway for spammers, scammers, phishers and the like.
Bit.ly’s new partnerships aim to solve that problem in three ways.
Verisign’s iDefense service will screen IP addresses, domains and URLs based on its reputation database, to find those that “host exploits, malicious code, command and control servers, drop sites and other nefarious activity,” according to Bit.ly general manager Andrew Cohen.
WebSense’s ThreatSeeker Cloud will analyze the content on pages linked to through Bit.ly in real-time to identify and block “spammy URLs, malicious content and phishing sites.”
Meanwhile, Sophos rounds out the equation by analyzing the behavior of potential spammers to “go beyond blacklists, to proactively detect spam and malware.”
The invisibility of the destination URL is what I hate most about URL shorteners. Glad to see that Twitter is doing something constructive regarding it.
IMHO the only real solution to all those problems is not to use shorteners at all. But alas, with length limits on tweets they are a dastardly necessity. Hmm, or we could all just stop using Twitter... hahahaha LOL
Not doable when the user receives the message as an SMS; 140 is all there is.
The software that receives the message can query the URL and display the expanded version.
There is always software between the USER and the SMS so there is no excuse for not automatically expanding the URL in the device receiving the SMS to expose it's content.
Additionally, a simple setting PER USER could also require all tiny url's to go to the PREVIEW mode of the TINY URL service by default, lots of options.