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comScore: U.S. Search Share July 2009

     
7:13 pm on Aug 18, 2009 (gmt 0)

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comScore: U.S. Search Share July 2009 [blogs.zdnet.com]
Microsoft’s Bing search engine maintained momentum in July and gained a bit on both Google and Yahoo.

Google wound up with July search share of 64.7 percent, down from 65 percent in June. Microsoft was up to 8.9 percent in July, up from 8.4 percent in June.

Yahoo ended up at 19.3 for July, down from 19.6 from June.

7:49 pm on Aug 18, 2009 (gmt 0)

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An increase from 8.4 to 8.9 percent is "momentum"? Sounds more like "margin of error" to me. :-)
8:04 pm on Aug 18, 2009 (gmt 0)

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Well...it took mozilla like 6 years (came out in 2003?) to get 20% of the world's market share. If bing keeps going, at this rate, it'll get 6% every year.
8:06 pm on Aug 18, 2009 (gmt 0)

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comScore aka dartBoard
8:59 pm on Aug 18, 2009 (gmt 0)

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Sounds like momentum to me, dreaming of the day I can parse my logs and see 50/50 or 40/60 search split.
9:56 pm on Aug 18, 2009 (gmt 0)

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Microsoft have attacked the SERPS with millions of dollars and gained half a %. Wait for the Google counter-attack. Inevitably it will occur.
10:43 pm on Aug 18, 2009 (gmt 0)

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>>Microsoft have attacked the SERPS with millions of dollars and gained half a %.

Agree, heavy advertising and the gain is likely noise. Not good for Bing.

8:28 am on Aug 19, 2009 (gmt 0)

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Wait for the Google counter-attack. Inevitably it will occur.

Maybe we also have to wait for the MS contingency plan? I doubt that they threw all of this money at Bing without having one.

3:31 pm on Aug 19, 2009 (gmt 0)

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I wonder how much of Bing's search engine share is related to their fake referrers (see [webmasterworld.com...] and [webmasterworld.com...]
3:49 pm on Aug 19, 2009 (gmt 0)

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Bing is actually a good search engine, I've started using it on a regular basis since launch and find that the results don't differ that much from Google. As a market leader Google is not that much better than the others, people just use it alot because that is what they are used too.

You should try Bing or Yahoo solelly for a week and see how you get on. Enough adding sand to Google's truck, is not all that!

6:54 pm on Aug 19, 2009 (gmt 0)

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You should try Bing or Yahoo solelly for a week and see how you get on. Enough adding sand to Google's truck, is not all that!

From a purely "human" point of view, I can't disagree with you. The results aren't bad - I find what I need in about the same number of clicks (on average) as I do in Google.

The problem comes when you look at how embedded Google has become in the web. It's my default search box in Firefox, and when I'm just quickly looking for something, that's what I'm going to use. I'm not going to bring on the drop-down unless I want to hit a specific SE or service, like IMDB, Wikipedia, EntrezPubmed, etc.

Also, Google is embedded in Ubiquity. If you use Ubiquity, then you know what that's about, if not, then... Well... It's a "command line for the web" is about as simple a way of putting it as I can.

Also, the Google APIs mean we have all kinds of automated queries going out server side, (and no, your site will never know it was hit by my automated query - it randomizes useragent string and a few other tricks).

And how many sites have the Google search bar?

My point is, overall, that it's no longer a matter of user habit. Google is embedded into the way people use the web in ways they no longer even realize.

For Bing to gain traction, they have to change not only user habit, but developer habit, and they have to convince site owners it's worthwhile to change to a different embedded search tool. Those last two are going to be the hardest to change. Developers and site owners aren't likely to fix what ain't broken. If it's an even result between Bing and Google, why change code that ain't broken?

8:10 pm on Aug 19, 2009 (gmt 0)

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The problem comes when you look at how embedded Google has become in the web.

IMDB, Wikipedia, EntrezPubmed, Google APIs, Ubiquity, Command line, Useragent, embedded search tool

There are few people in the developer community who are familiar with all of these terms (I'm not) and a negligible number of John Does.

It's the John Does who will decide what search engine they are using. That means I have to disagree with you. :)

2:16 am on Aug 20, 2009 (gmt 0)

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Maybe when Microsoft stops selling their software for profit, and starts offering it all for free over the web they will have a chance to catch up.
5:23 pm on Aug 20, 2009 (gmt 0)

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It's the John Does who will decide what search engine they are using. That means I have to disagree with you.

Actually my point was that often, John Doe doesn't decide what search engine they use. Sure, when they consciously go to a search engine, they decide there. But when they type something into a search box on a website, that decision has been made for them.

It would be interesting to find out what percentage of search traffic actually originates from Search engine front pages, and what percentage originates for website search boxes, and automated searches generated by other means.

7:37 pm on Aug 23, 2009 (gmt 0)

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Based on the Google Analytics I have installed when we do SEO for our Seattle customers, Bing has really jumped, significantly ahead of Yahoo!. Example - if 600 unique visitor come from Google Organic, 75 come from Yahoo, and 30 from Bing, in May. Now in August, it is reversed, 75 from Bing and 30 from Yahoo!. I am not certain though, if the momentum is greater here because of Microsoft's presence in Seattle.
8:20 pm on Aug 23, 2009 (gmt 0)

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wormwoodseo - Do you rank in exactly the same position for each search engine?

And wecolme to WebmasterWorld!