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I don't know how much there is to this. The links provided are not convincing. (Oh, it's on Wikipedia? Then it MUST be true....sheee....)
Today it is very, very, very hard to create a new brand. It is almost impossible without spending tens of millions and the risk is very high you will fail. That is probably the most remarkable thing about Twitter. Twitter is a new brand.
I don't care if it's called BuggyWhip Shack, it's a brand people know and trust. Do not mess with it.
I agree- bad move. True, the "radio" part kind of makes it sound dated (and "radio shack" itself gives me visions of a WWII radio shack in the middle of the Pacific). But "shack" by itself gives me the impression of low quality.
I would have liked "Technology Shack" better or "Tech Shack").
Just an event I guess, not a major rebrand as far as I can see there.
In the long run it's maybe not bad to have a backup name in case your current one get's bad somehow.
But to rename something as well known as radio shack you'd need a lot of time and patience to go slow, or lots of money and smack it out. Oh wait they have one: "Tandy", they used it in Canada and Europe AFAIK (the T in TRS-80 also stood for Tandy).
I used to ride my bike there in the late 70s/early 80s to buy discrete components like resistors and quad NAND gates. I wrote my first BASIC code on a display TRS-80. There were three thriving electronics places in that neighborhood; by the late 80s it was down to one. As my grandpa and I lamented one day, nobody builds things from discrete components anymore; you just buy the chip.
So, Holiday Inn will be
Waffle House will be
Miller Beer will be
WebmasterWorld will be
(I recall that Circuit City was going to do something along the lines of The City. Oh well, nevermind...)
For possible trademark registration purposes ( would their applications not get thrown out of most juristictions ..for being too "catch all" )..
they all seem a bit too generic to me
BTW I still wish that google had called their OS "doors" as kaled suggested here a few years ago :)
You seem to imply that meaningful unregistered domain names still exist
If you narrow it all down to a list of 3 and only then go look if the domainname is still free: you'll most likely fail to find any of them with available domainnames, but if you scrap those that are not free as a first step it's easy enough.
Frankly, given the square footage of the average store I'm amazed that they didn't go bust long, long ago. One Best Buy or Circuit City would hold about 100 Radio Shacks. Oh, yeah - isn't Circuit City available now? That would be a good name. Except for the baggage of going bust, great name recognition from Day 1. No, 'working it in over time'.