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Last year (small and medium-sized businesses) spent $6.7 billion on online advertising and are poised to spend even more in 2009. In addition, we expect them to triple their annual spending in the next few years on their own Web sites-- something that doesn't count as "advertising" at all, though the SMBs see it as such.The concept of saving Main Street is not only in vogue, but is also turning out to be a noble cause for local agencies and media companies trying to help their customers -- and themselves -- survive a brutal economy.
You can download the free executive report or pay for the full report.
The crazy thing is: everybody's talking about crisis but I don't feel it.
Wealth of US families fell about 18% last year. Millionaires lost even more. And things have got worse since the end of 2008. Unprecedented since the Depression.
[online.wsj.com...]