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ComScore: Yahoo Gains US Search Share, September 2008

     
3:26 pm on Oct 29, 2008 (gmt 0)

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ComScore: Yahoo Gains US Search Share, September 2008 [bloomberg.com]
Yahoo! Inc. handled a larger chunk of U.S. Internet searches last month while Microsoft Corp. lost market share, according to researcher ComScore Inc.

Yahoo had about 20.2 percent of queries in September, up from 19.6 percent in August, Reston, Virginia-based ComScore said today in an e-mail. Microsoft's share fell to 8.5 percent from 8.9 percent. Google Inc. handled 62.9 percent, compared with 63 percent in August.

3:36 pm on Oct 29, 2008 (gmt 0)

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>>Google Inc. handled 62.9 percent, compared with 63 percent

Google's reign is over, market share is collapsing. All should now focus on the emerging power in search- Yahoo!

4:20 pm on Oct 29, 2008 (gmt 0)

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>> Google's reign is over, market share is collapsing. All should now focus on the emerging power in search- Yahoo!

lol.

4:29 pm on Oct 29, 2008 (gmt 0)

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Yahoo had about 20.2 percent of queries in September, up from 19.6 percent in August,

Their share has never broached 13% for us. I don't know where they are getting these numbers, but its not the world we live in.

4:36 pm on Oct 29, 2008 (gmt 0)

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Their data is based on speculative algorithms. It is not an accurate figure, as the respective search companies are the only ones who know the true numbers.

I bet this guess work cost Google's stock a few points today... what a world we live in... ;-)

BTW - If G is on its way out, I'm switching to Cull.

4:37 pm on Oct 29, 2008 (gmt 0)

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Hitwise show a different picture...

Hitwise US - Leading Search Engines - September, 2008
[hitwise.com...]

71.16% - www.google.com

18.06% - search.yahoo.com

04.22% - search.msn.com

03.63% - www.ask.com

I'm not real sure about that msn percentage and if it includes live. Usually their full report states that the percentage includes live, this one does not.

Either way, I've tracked the progress of market share over the past 24 months. Google have slowly gained percentage points during that time while the others have slowly lost. If you look at the overall picture, the others are dying a slow death. :(

In 2006 October Hitwise reported that Google had 60.94% of search volume.
As of 2008 September, they are now reporting 71.16%.

In 2006 October Hitwise reported that Yahoo! had 22.34% of search volume.
As of 2008 September, they are now reporting 18.06%.

In 2006 October Hitwise reported that MSN/Live had 10.72% of search volume.
As of 2008 September, they are now reporting 4.22%.

In 2006 October Hitwise reported that Ask had 4.34% of search volume.
As of 2008 September, they are now reporting 3.63%.

I know, I know...

"Lies, damned lies, and statistics"
5:55 pm on Oct 29, 2008 (gmt 0)

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I rank slightly better on Yahoo for my keywords than Google, however Google sends me on average 4,000 visitors a day, Yahoo 315, MSN AOL & ASK about 40 each. Maybe as my target market is more intelligent than average they are more particular on the search engine they use?
8:47 pm on Oct 29, 2008 (gmt 0)

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The yahoo search figures don't match up with my stats either. I get roughly 3% Yahoo 80% Google. That's over millions of page views a month.

The suspicion has to be that either the figures are not what we think they are or someone, somewhere is getting a massive backhander to inflate the Yahoo figures. Possibly someone like AOL uses Yahoo as their search engine? That might explain the difference.

9:45 am on Oct 30, 2008 (gmt 0)

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I'm pretty sure AOL uses a google subset.

I'm in the UK, so cannot comment on US figures, but Google has massive market share here. I would rather be #10 (maybe even page 2!) on Google than ranked #1 on Yahoo or Ask.

In fact, apart from my very very top keywords, I don't even know where I rank on Yahoo. And I've never checked Ask.

Anyone else as, er, focused (not to say blinkered) as me?

11:01 am on Oct 30, 2008 (gmt 0)

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Here's a little project that could be executed at WebmasterWorld - we'd all like something like real data.

WebmasterWorld subscribers could each month submit search percentages from their sites, adding information like site location, site target market location, owner location. We could then calculate an average for all submitted sites.

Of course it wouldn't be accurate, but it might be at least as accurate as ComScore and Hitwise's data. And at least we'd know where the figures come from.

6:05 am on Nov 1, 2008 (gmt 0)

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" Here's a little project that could be executed at WebmasterWorld - we'd all like something like real data."

That's not such a bad idea. I am sure the combined searches of all of our websites, although not significant in terms of overall searches, is certainly enogh to form a large enough sample group. :)

6:06 am on Nov 1, 2008 (gmt 0)

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" Here's a little project that could be executed at WebmasterWorld - we'd all like something like real data."

That's not such a bad idea. I am sure the combined searches of all of our websites, although not significant in terms of overall searches, is certainly enough to form a large enough sample group. :)

6:52 am on Nov 1, 2008 (gmt 0)

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.6 percent increase was due to webmaster linkdomain: searches as webmasters increasingly abandon Google for Yahoo's more accurate backlink search...

Joking, just kidding. :)

It's good to hear some good news coming out of Yahoo.

9:11 am on Nov 1, 2008 (gmt 0)

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If Y wasn't such a roughshod robot I'd let 'em in. Even so, after I locked Y out three years ago, I still get 2-4% referrals. Will watch this trend for a bit. Might rethink.