Forum Moderators: open
Yesterday I was on a major UK DIY site (all the Brits will know who I mean). While I was searching for something this floating survey window kept appearing with the [NOW - LATER - NO] options. I must have clicked the NO button at least eight times but it kept appearing at random. It annoyed me so much that I just went elsewhere. Ae these people stupid or what? Don't they realise how irritating this can be?
[/rant]
Is it just me or is this trend for surveys becoming a problem?
That said, they probably get a better response rate than with more reasonable tactics, and perhaps that's the only metric they're looking at.
Guess their results are the criteria.
I suppose so but I just cannot see how they profit from this. We all know that people don't like these things. All you have to do is look at the high street when someone is doing polls or market research. If you stand back and watch you will see people changing their track or even crossing the street to avoid them. This is the net equivalent.
Select dissatisfied for everything, that you wouldn't shop there again and tell them why.
Usually this doesn't work, they are ahead of the curve on that one and often make it difficult or impossible to tell them how you really feel. :-) Most of these are crafted to give positive numbers to whoever wants the data collected. It seems like the less intrusive "opt-in" surveys are the only ones that allow that kind of input.
When the methods get too annoying, I hit the contact links but that's probably in vain too, most of it likely gets filtered by the site creators. <shrug>
and often make it difficult or impossible to tell them how you really feel. :-) Most of these are crafted to give positive numbers to whoever wants the data collected.
Absolutely. Sometimes I might actually be interested in a quick survey and want to be helpful. If it is not a site that I care about or is just terrible, I'll have no interest in participating or even bothering to complain. However, if it is a site that I like, have used before, and will use again - then a convenient opportunity to say "I like this, give me more of it." or "This is awful, get rid of it." is a potentially valuable tool for them to improve a site that I already like. However, 99%+ of the surveys that I have seen (and I skip most) seemingly have no interest in my feedback or what I actually think, like, or dislike, or why. The data cannot possibly be put to practical use by anyone other than the consultants that have got a nice little cash cow for themselves. (But of no value to the company or the user:))?
I just cannot see how they profit from this.