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My first thought was that it was just a stupid phisher who couldn't even figure out how to make a hyperlink in e-mail. But then I wondered if the person just decided there are enough stupid people who would cut and paste the link in their browser anyway.
Either way, it was definitely a head shaker.
But then again: yes, people are stupid. had a customer call me up one day, starting the conversation "I think I made something really stupid" ... turns out he sent a money order or whatever it was to some guy in the uk who offered a motorbycicle for like, 50% of it's worth. Of course, no bike was delivered. He asked me to see after tracking the guy, so I sent some emails in his name playing the "I'm sure the bike will arrive soon, hey, a friend of mine is also interested in sending you money"-card. he read and replied and I had a simple image embedded which was a script logging all the information. IP located him in London using some provider and the useragent showed XP MediaCenter. Naturally, the police said they weren't going to investigate since it's international and won't lead to anything, anyhow.
Told my client he should look at it as an expensive lesson. Looks like it works, he doesn't buy stuff anymore if it's too good to be true ;)