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ComScore April 2008 U.S. Search Ranking; Google 61.6 pct

   
3:33 pm on May 23, 2008 (gmt 0)

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In April, Google Sites extended its share of core searches to 61.6 percent, up from 59.8 percent the previous month. Yahoo! Sites ranked second with 20.4 percent, followed by Microsoft Sites (9.1 percent), AOL LLC (4.6 percent), and Ask Network (4.3 percent).


ComScore April 2008 U.S. Search Ranking [comscore.com]
7:31 pm on May 23, 2008 (gmt 0)

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I wonder about the "quality" of those searches on each of the search engnes. Ask, for example, is going to target younger women. If successful, that would be high quality for many marketers.

Not to pick on Yahoo, but in my experience their users are more down market. Now, that is not a bad thing, depending on what you are trying to market.

But, in real estate, educational services, autos and news--the three categories I have a tad of insight into--G leads the way even more than these numbers suggest. From what I see (and it's just a tiny sample) G is closer to 75 percent in those areas.

7:45 pm on May 23, 2008 (gmt 0)

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Not trying to go off topic, but I was surprised that SiteAdvisor went red and flagged ComScore as an "adware/spyware" site when I clicked the link above.

Never seen a link from WebmasterWorld get a warning before!

5:22 pm on May 24, 2008 (gmt 0)

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Search giant baby complains about Yahoo-Microsoft despite having the lion's share of internet traffic.

[Google billionaire co-founder Larry] Page said a successful Microsoft-Yahoo deal would "close a lot of things that are really important ... like instant messaging" and also Web-based e-mail communications.

"Now, if you put 90 percent of communications all in one company ... that's really a big risk, especially one (Microsoft) that has a history of doing bad stuff," he said. "So if you want to have good products you need to have some degree of openness."

Or in other words, Google - 'we don't want the competition and we - (choking back the laughter) - don't do bad stuff.'

7:38 pm on May 24, 2008 (gmt 0)

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We get about 20% of our hits from Yahoo, but about 25% of our overall revenue. So it appears that Yahoo searches convert better.

Our MSN conversion is also better than Google (for raw searches).

Not sure what to read into that though, since it is hard to seperate PPC vs searches, and some people might use both.

1:55 am on May 25, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Wlauzon, it's interesting that Y does so well for you. I wish we had more data like that.
 

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