Welcome to WebmasterWorld Guest from 107.20.104.161

Forum Moderators: incrediBILL & lawman

Message Too Old, No Replies

The Most Valuable Global Brands: Google Tops Again

     

engine

4:39 pm on Apr 21, 2008 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



For the third year in a row, the search giant whose very name has been transformed into a verb, grabbed the top spot in a list of the top 100 most powerful global brands (PDF). Its brand value grew 30 percent since last year's report to surpass $86 billion.

Market research firm Millward Brown Optimor produced the rankings based on interviews with more than a million consumers worldwide, as well as on financial data. The results show that "strong brands continue to outperform weak ones in terms of market share and share price during recessions," Millward Brown Optimor CEO Joanna Seddon said in a statement.

Microsoft, for the record, once again came in third, with a $70.9 billion brand value. (General Electric once again took second place, at $71.4 billion.)

The Most Valuable Global Brands: Google Tops Again [news.com]

The top ten are:
1. Google
2. GE
3. Microsoft
4. Coca-Cola
5. China Mobile
6. IBM
7. Apple
8. McDonalds
9. Nokia
10. Marlboro

Syzygy

8:20 pm on Apr 21, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hmm, what happened to all those giants of yore "whose very name has been transformed into a verb"? ;-)

Tourz

8:56 pm on Apr 21, 2008 (gmt 0)

10+ Year Member



Brand schmand... Let's talk about fertilizer:

Potash stocks nourished by $400/tonne price hike [canadianpress.google.com] --representing a 230 per cent increase over the price in 2007... The jump in the share price valued the company at $62.7 billion, way ahead of Royal Bank of Canada as the country's second most valuable company.

Potash the new crude [canada.com] -- Chinese agency agrees to hike price by $400 US a tonne... farmers working to meet world food and fuel demand... global tastes are turning to protein-rich diets...

and global inflation...

edit: clarified 230% price increase of potash, not stock

[edited by: Tourz at 9:07 pm (utc) on April 21, 2008]

dakuma

11:36 pm on Apr 21, 2008 (gmt 0)

5+ Year Member



Only surprise here is, excuse me, Marlboro?

tealove

3:10 am on Apr 23, 2008 (gmt 0)

5+ Year Member



General Electric and China Mobile

rrussell

6:32 pm on Apr 23, 2008 (gmt 0)

5+ Year Member



no auto makers? GM? Hmm

Syzygy

7:12 pm on Apr 23, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm sorry - I've just been reading the actual press release and there's no mention of the survey sample base either numerically or geographically. Even the complete report is vague at best.

What is obvious is that the company, who "...help clients identify and realize the business opportunities that valuable brands offer", have services to push in China and Asia as a whole, hence the "surprising" inclusions of a telecomms co surely unknown to most of the west, and a cigarette brand whose idolic status in this half of the east/west axis died out with the last Marlboro man [en.wikipedia.org]!

Of course, the point of any press release or survey is to "make the news" and attract attention, and that they've certainly achieved. Vague explanations of survey metrics doesn't do them any favours though...

Cynical Syzygy ;-)

[edited by: Syzygy at 7:13 pm (utc) on April 23, 2008]

 

Featured Threads

Hot Threads This Week

Hot Threads This Month