Forum Moderators: open
Shares in research firm comScore Inc. fell more than 8% in after-hours trading following Google Inc.'s announcement of search advertising data that differed from comScore's estimates.Reporting earnings, Google said that consumer clicks on its advertisements during the first quarter increased 20% from a year earlier. That was significantly greater than comScore's Tues. estimate of 1.8% growth in U.S. clicks from a year earlier.
ComScore Shares Dip 8% After Google Results [online.wsj.com]
Google's 1Q profit climbs 30 pct [webmasterworld.com]
"How reliable is Comscore data anyway?" [webmasterworld.com]
--skibum, Moderator, Aug 20, 2006
Now:
"Here’s the problem for comScore, and it goes back to the saying about a little bit of knowledge being a dangerous thing: Each month, it releases a little scrap of data for the hungry to fight over. And taken in a vacuum, without more information (international, Adsense, CPC movement, etc.) it’s difficult to know what any of it means. So people misinterpret it, and that misinterpretation gets pegged, fairly or unfairly, to the company."
[paidcontent.org...]
Extra:
comScore Shares Sink After Blowing Google Call [paidcontent.org]
Which editors are responsible for making headlines out of comscore data? If the company wants to put out a press release, fine. Leave it at that. That's enough, really. I've had enough of seeing these "news" reports that are flaky.
Forbes: [forbes.com]
"For months, Wall Street has been relying on comScore's data as an indicator of slowing growth at Google amid an economic downturn. The reliance on the data has contributed to the company's stock's freefall since last November when shares traded above $700."
p/g
[edited by: encyclo at 10:14 am (utc) on April 21, 2008]
[edit reason] moved from another location [/edit]
Much better to simply wait for Google's quarterlies instead if you want meaningful data.
