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Hello Kitty turns attention to young men

     

poster_boy

7:45 pm on Dec 28, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



TOKYO - Hello Kitty is no sexist.

The cute cuddly white cat from Japan's Sanrio Co., usually seen on toys and jewelry for girls and young women, will soon don T-shirts, bags, watches and other products targeting young men, company spokesman Kazuo Tohmatsu said Friday.

"We think Hello Kitty is accepted by young men as a design statement in fashion," he said.

The feline for-men products will go on sale in Japan next month, and will be sold soon in the U.S. and other Asian nations, according to Sanrio.

The usual bubble-headed shape of Hello Kitty was slightly changed for a more rugged, cool look to appeal to men in their teens and early 20s.

Associated Press [news.yahoo.com]

The apocalypse is here.

LifeinAsia

7:53 pm on Dec 28, 2007 (gmt 0)

WebmasterWorld Administrator lifeinasia is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Parents- save the $36 from a Hello Kitty shirt and just give your son a free sign asking people to please beat the cr*p outta him!

jsinger

7:54 pm on Dec 28, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hello Kitty was slightly changed for a more rugged, cool look to appeal to men in their teens and early 20s.

They're probably looking for ideas on how to make Hello Kitty appeal to "rugged" young men. Any suggestions?

How about free Sponge Bob back pack with every purchase?

Syzygy

12:20 am on Dec 29, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hmm. Do young men like young cats?

LifeinAsia

12:27 am on Dec 29, 2007 (gmt 0)

WebmasterWorld Administrator lifeinasia is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Well, if they spun off a new brand using a different word for "Kitty" (yet same meaning on one level), I could see THAT taking off among young men/boys.

Automan Empire

2:34 am on Dec 29, 2007 (gmt 0)

10+ Year Member



Lose the bow, and give "him" a mouth. Regardless, watch it test the axiom, "any publicity is good publicity."
This is a... bold...? risk for such a long-established brand.

zCat

12:38 pm on Dec 31, 2007 (gmt 0)

10+ Year Member



Aaaaaargh. Aaaaaaaargh. There is too much Hello Kitty in the world. And it is spreading like a virus.
 

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