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Toner costs more than the printer

Doesn't seem to make sense, but then...

         

Patrick Taylor

11:27 pm on Jan 11, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've just bought an entry-level colour laser printer for about 140 GBP. Looking up the price of replacement toner cartridges, of which there are four (they make up most of the volume of the printer), the cost would be over 160 GBP.

So when the cartridges run out (after about 2,500 prints) a new printer (with new guarantee) makes more sense than replacing the toner. From the manufacturer's point of view, this presents the risk that I might change brands, not because I don't like their printer but I might just fancy a change.

This sort of pricing system has me baffled. Why would the manufacturer do (or put up with) this? Or is it something that might benefit the supplier?

Quadrille

11:36 pm on Jan 11, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It's been routine for non-laser printers in the UK for years; they almost give them away, knowing you are tied into trademark replacement inks.

Granted, you can sometimes refill cartridges, but most don't. When I buy a printer, I look at ink prices first.

Same with electric toothbrushes, 7-blade Gillette razors (or is it eight blades now?), and much else besides.

Parker pens started the scam 50 years ago with quink ink cartridges.

It was only a matter of time before lasers followed the market.

Patrick Taylor

11:56 pm on Jan 11, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



But you only tend to feel 'tied in' when the replacement ink/toner costs noticeably less than a new printer and when a new printer comes with only a small capacity cartridge. I think this printer comes with normal full cartridges, and they cost more than a new printer.

[edited by: Patrick_Taylor at 12:03 am (utc) on Jan. 12, 2007]

Visit Thailand

12:58 am on Jan 12, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The printer company makes all their money from accessories and ink etc.

While it can be logical and even perhaps economical to buy a new printer etc, more often than not the hassle factor means the price equalises itself out and people stick with the same printer and just by the cartridges. Plus for those thinking of buying non-brand toner etc then they should carefully read their warranty as I believe that most of the time it will void any warranty. Not such a hassle on small printers but a big issue on massive printers.

When I last spoke with someone in the printer industry they advised me against buying a colour laser as the average user really only needs black and white. If colour is needed occasionaly those items can be printed outside.

These days I find myself printing less and less, which is great for me, bad for whoever was making money from me.

[edited by: Visit_Thailand at 1:00 am (utc) on Jan. 12, 2007]

Quadrille

2:20 am on Jan 12, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



But you only tend to feel 'tied in' when the replacement ink/toner costs noticeably less than a new printer and when a new printer comes with only a small capacity cartridge. I think this printer comes with normal full cartridges, and they cost more than a new printer.
Same is true of non-laser printers - in fact they are often 'free' when you buy a computer. Two packs of 4 electric toothbrush heads costs pretty much the same as the toothbrush plus 2 or 3 'free' heads. A pack of gillette 8-blade razors (or is it nine now?)typically costs more than a razor with a few 'free' blades. I have many, many two-blade razors, because it was cheaper to buy a new one with free blades, than buy blades. Crazy. But business.

It's not about 'feeling' tied in - it's about BEING tied in! - and you are. The future has arrived! :)

[edited by: Quadrille at 2:21 am (utc) on Jan. 12, 2007]

BeeDeeDubbleU

8:11 am on Jan 12, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



You also have to be careful about what you are actually buying. Some printers are supplied with low capacity "starter" catridges, which expire sooner and you have to buy a new set quite soon after buying the printer.

Green_Grass

8:43 am on Jan 12, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If the out of warranty printer goes bad and you have to get it repaired......

You are better of buying a new one. It is cheaper..

engine

12:06 pm on Jan 12, 2007 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Yep, consumables is a big market for the printer makers. They want you locked in to their consumables by making the printer cheap to acquire. That's one major reason for them talking about warranties being invalidated if you use compatible consumables. In the past, compatible consuambles were often poor quality, however, there are a number of reputable producers out there, and even they have a brand name nowadays. It's an individual's choice to choose the OEMs brand or a compatible consumamble.

Top Tip: Whenever looking for a computer printer, once you've decided what functionality you require, always look at the cost per copy across the differing manufacturers.

Cost per copy is easy to work out, eg, a cartridge/toner costs $25, and it prints 1,000 pages (based upon x% coverage). Therefore, divide £25 by 1,000 and you have your cost per page, $0.025. Obviously, this is easy to work out with a single cartridge/toner, however, most manufacturers will have this information.

Dig for it, it'll be there. Sometimes, it'll scare you.

PCInk

12:27 pm on Jan 12, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



It seems to make sense to change the printer instead of buying a new toner as it is cheaper, but it isn't cost effective. The toners they put in cheaper machines are 'starter' toners that won't last very long compared to buying a replacement toner.

BT fax machines ink cartridges last about 10 to 20 pages for the starter ink and the replacements do over 1000 on some models, although again, the ink does cost more than the printer.

There is a reason for this - most people who are looking at budget machines ONLY look at the price of the printer and forget to price the replacment items required.

lgn1

3:53 pm on Jan 12, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Brother Printers have a Toner unit and a drum unit for their laser printers. The toner tubes are cheap, however when the drum goes after about 20000 copies, I buy a new brother laser printer, as they are cheaper than the drum unit. And you wonder why the planet is running out of resources. We live in a disposable society.

jsinger

12:22 pm on Jan 13, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



For all of HP's technology, they make most of their money from simple replacement cartridges.

The free printers are okay for some purposes. I have one at the company, but only print a few items from my office there. I do most heavy printing from home.

Lovejoy

2:26 pm on Jan 13, 2007 (gmt 0)

10+ Year Member



Yeah it's a scam, my B&W cartriges for my old lexmark Z11 were $44.00 (Canadian). I picked up a cheapo refill kit and it worked fine, to date I've filled the same cartridge 47 times ;~). The Lexmark still works,
but after printing 50 or so pages a day for the last six years it's beginning to make a lot of mechanical noises ;~) I replaced it with a HP copy/scanner/printer for $59.00

Lovejoy- out