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Google Inc.'s $1.65 billion acquisition of Internet video site YouTube Inc. has turned up the pressure on rivals to keep pace in a rapidly changing online environment.
Finding a perfect substitute for YouTube may be impossible.
Only a handful of Internet start-ups come close to matching the San Bruno, Calif., firm's audience. But many smaller Web firms--often referred to as Web 2.0 companies because they were founded after the dot-com boom--offer growing communities of users and popular Web sites that Yahoo Inc., Microsoft Corp. and News Corp. may choose to nurture.
The Internet Aquisition Arms Race [chicagotribune.com]
so, at worst, it seems that Newscorp has Myspace.com for free now. Fickle or not, they can make money and drive people to other projects. Even if they drop members or dont grow as fast, millions of eyeballs are still plenty of eyeballs.
As far as Youtube: Its users maybe fickle, but Google also paid with it's fickle stock price. Sure they are making good money, but let's be honest, they are valued at $130 Billion dollars.
Strange that the article talks about facebook. I've already heard from several relatives that are still in college that facebook is getting old too.
The high-schoolers are probably moving up to Facebook as the college-age people leave. Who knows--maybe the teens' parents will take over the empty slots at MySpace, and MySpace will eventually be a seniors' hangout. (It's already attracting middle-aged business owners.)