Time for a weekend movie

So you go to Google/Yahoo?

[weeks]

No wonder newspapers are in so much trouble.

According to Editor and Publisher today, a study by Google and Marketwatch finds that the Internet is now more important than newspapers in helping moviegoers decide which film to go to.

Approximately 2,100 moviegoers between the ages 13 to 49 were surveyed and they found that moviegoers initially become aware of new films through television advertising, trailers and word-of-mouth.

After that, the Internet weilds heavy influence as they make the actual decision on what they will go to see.

The survey found that 49% of moviegoers actively research a movie after first hearing about it; and, of these, 70% do their research on the Web, often using search engines to find out more about the film.

While more than half of those surveyed used the Internet to research movie schedules and theater locations, only 18% said they frequently use newspaper listings to find the information.

I was surprised. But, then, I do not do movies.

[Car_Guy]

This explains part of why newspapers have to a great extent become obsolete: they're not interactive; most of them aren't free; and at best, they're filled with yesterday's news.

[Green_Grass]

"This explains part of why newspapers have to a great extent become obsolete: they're not interactive; most of them aren't free; and at best, they're filled with yesterday's news. "

You got that wrong. My parents would never run to the computer with their bed tea to read the news!