Forum Moderators: open
1.
c) Web site
There is only one "Web" in my book.
2.
b) several URLs
Plural, not possessive or an abbreviation.
3.
b) the Internet
There's just one Internet, which hosts the Web.
4.
a) SERPS
b) SERPs
Either: this is definitely an acronym, but it could be the plural of "SERP". But you'd have to ask Brett who seems to have coined this term!
5.
c) something else...
I disagree with both. I know the reasoning for their rule, but what helps the writer be clear to the reader? You might as well say "auto mobile" as "web site." (OK, that's a reach.) In common usage, the Internet is used like "the phone" or "the mail." (Thank goodness we got rid of e-mail in favor of email.) If you cannot sue them, then it's lower case, I say.
MS Word wants me to write Internet I've noticed. Word is getting the last word on a lot of these style issues, it seems to me. Which is good for website, which Word agrees with me, saying it is a word.
Now, on style, this is a pet peeve. If the name of your web site is Webmaster World, how do you put the web address on your letterhead and bills:
WebmasterWorld.com
or
Webmasterworld.com
Give the reader a break, please, and cap the W in World. It will help them remember what to type in the address bar, perhaps. Yet, we typically see long web names, good one such as CityState.com, written as in print or in emails in all lower case or, worse, all upper case. Even on television ads where they want you to visit their website.