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Learn how to use the SWFAddress library to enable direct and deep linking for you(r) Flash movie.
i particularly liked the piece of content linked from asual, the swfaddress developers, that actually had each page linked from the flash file indexed in all the 3 majors:
we have an indexable unobtrusive Ajax content which can be accessed from Google, Yahoo or MSN
swfaddress ajax and seo [asual.com]