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Adobe is providing optimized Adobe® Flash® Player technology to Google and Yahoo! to enhance search engine indexing of the Flash file format (SWF) and uncover information that is currently undiscoverable by search engines.
Key aspect of Flash files the new "special" player will make indexible includes links and text.
Reportedly, Google will be first to utilize the new technology and show results accordingly.
This could be a big shift forward for Flash content if the tech does what Adobe, Google, and Yahoo claim it will do.
It's also notable that MS wasn't included in the partnership.
“The changes should help unlock information that’s previously been ‘invisible’ and will likely result in a better experience for searchers.”
Oh well, the reason I use SWFObject is to have parallel content indexed from vanilla html anyway, so there's no big loss there. Maybe some day I can stop developing two versions of the same content, eh?
I saw an interesting URL the other day on a car. I pulled it up on my iPhone. Nothing came up but a warning saying I needed to install Flash to view the site (which is not yet possible for iPhones). Not even a page title, about us, anything. Nothing was visible. I had no clue what they did, and never will now since I forgot the URL.
Q1. So will that mean that every site that created an HTML version of their flash content now find they have Dupe content issues?
would be interested to know if this would retroactively work on existing SWF filesis in theory yes because the article says:
millions of pre-existing RIAs and dynamic Web experiences that utilize Adobe Flash technology, including content that loads at runtime, are immediately searchable without the need for companies and developers to alter them.
Q2. What happens when a whole site is one big flash file... presumably that will end up as one big "page" on Google, so will Google does over compensate in favour of Flash files? Or will the content message get blurred? I assume the latter and thus good flash design still plays a part?
Q3. The article suggests Google has already started to implement this. Anyone seeing SWF pages jumping into the results?
I'm exaggerating the impact, of course; I cannot help it, I loathe flash websites. You can't really bookmark, and so much more effort is placed into presentation than content!
I want content and I want it NOW! Not thirty seconds from now when your page transition animation finishes. Yes, it looks just like a transformer, thanks. Next site.
Anyone who wanted to make use of SEO in Flash could simply examine what was getting indexed and use the exposed portions of the Flash to optimize their objects.
There are many more.
Not much has changed in that respect since 2000 or so.
You can already view flash content on S60 phones using Flash Lite. It's very strange that the iPhone doesn't have Flash Lite, because the S60 web browser uses the same webkit core as Safari.