Flash banner not showing in IE

Can you help me figure out the right code to show flash on IE?

[eager2learnSEO]

Hi Folks:

I'm trying to embed a flash banner ad on my website. My current code appropriately shows the ad and the child asset (if no flash installed) on Firefox and Opera, but IE is not displaying the ad at all for some reason. Here's my code:

<object type="application/x-shockwave-flash" data="/example/example.swf" width="728" height="90">
  <param name="movie" value="example.swf" />
  <a href="http://www.example.com/example" TARGET="_Example"><img src="/example/example.gif" border="0" width="728" height="90" alt="Example" /></a>
</object>

This implementation is inspired by the 'Flash Satay' method.

Anyone have any advice on what I should do to have the banner properly display on Internet Explorer?

Thanks very much for your help!

[wyweb]

You're showing two different file paths for your SWF. My guess is that only one of them is correct.