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SEOing a flash site

I have some ideas and want some feedback

6:38 pm on Jun 25, 2007 (gmt 0)

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So I am tasked with my first Flash site ever.

I am trying to come up with the best way to index the content. The client will not budge on the flash part of his site.

First off I decided to embed the flash file into HTML, there are many reasons for doing this.

What I have been thinking about it is using XML to help me index the content. I have done a bunch of reading here and other places and it looks like this might be the way to go even though it hasn't been discussed really other then in theory... (at least that I could find)

With XML becoming more predominant I think it is time to at least visit the idea.

If I were to create an HTML page with a doc type of <?xml version="1.0" encoding="UTF-8"?> and where the only thing displayed is the .swf file but then in the XML document itself there are these tags:


Do you think major SEs will see this more an RSS type of content and follow it accordingly?

What if I nest these tags in an <rss> tag after the .swf is displayed to screen?

It isn't cloaking and it isn't "hidden" content. I am wondering what people think of this.

I was thinking of using the title tag for title... the description tag for for all the content that is in the body of the flash doc for that page... and link tags for the outgoing links that live in the Flash movie.

Anyone have any guesses as to what this might do? Can I expect to yield some positive results from this?

This is a new site and I am not sending the indexers on it until I have come up with a course of action.

Any feedback or musing on what could happen would be greatly appreciated.

[edited by: Demaestro at 6:38 pm (utc) on June 25, 2007]

8:44 pm on June 25, 2007 (gmt 0)

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I think it would have little positive effect if any.

If you are in any way considering SEO you should drop the flash, and insist on this to your client.

The other option is to place some important information that you would like indexing in the alternative content after your embed tag. Or you could do a similar thing using swfobject. If you're unsure, just google swfobject there's loads of info out there.

9:36 pm on June 25, 2007 (gmt 0)

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Matt... thanks

Trust me when I tell you that I have tried and tried again to talk the client out of it.

I keep coming back to a thread that was really popular on here a while back named... 'hand coded or DW/Flash, does the end user really care?'

After taking the elitist snobbery side of feeling superior to those who can't or don't hand code I started to realize that only I and other elitist snobs cared or knew the difference and that most people were in fact 'impressed' with what Flash sites can do.

Since coming to that realization I not only don't want to talk clients out of it anymore but I went out and spend $1900 on Adobe Web CS3

anyone else have any suggestions about ways of embedding content into tags that only indexers will see? It has been long enough now that an elegant solution must be floating around.

I will check out swfobject... Again the client isn't looking for top rankings so much he just wants to be able to see his site in search results and have it display meaningful description that exists in the flash page.

10:53 am on June 28, 2007 (gmt 0)

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I have some ideas regarding optimizing site with flash content. First it depends whether the home page entirely consists of flash or not?

If yes the I would suggest that you think of implementing some kind of relevant text below the flash part which would actually be totally relevant to the targeted keywords. Also, take note of the xml parsing you were talking of it help.

You can talk to the programmers they would help you with the header object sort of thing.

2:04 pm on June 28, 2007 (gmt 0)

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abacuss... thankfully I am a programmer... just been web based for a while and so have merged to doing sites without dynamic functionality as well as custom software that is web-based.

So what I have is an HTML page that calls a flash file.

The content and nav and everything is in flash at the clients request... he wanted animated text and nav and because the site is for a fairly well known cartoonist the concept fits well.

I just want to make sure that when people search the site that they get some meaningful text that is associated to the page they get back in search results.

Anyway I am able to do stuff with the headers I am curious about your XML implementation. It seems to me that I should be able to set it up similar to an RSS page without the RSS tag and a flash file called into the page about or below some mark-up tags.

EDIT: FYI....I have one html page per flash file... one flash file per page... so it would be index.html calls in the home.swf and contact.html calls in the contact.swf and so on. I don't mind managing the content this way as it is four pages total

[edited by: Demaestro at 2:09 pm (utc) on June 28, 2007]


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