Firefox Brings Tracking Protection From Buried to the Hamburger Menu

[engine]

Firefox developers have decided to give the tracking protection a much higher profile in the settings with it being added to the hamburger menu from Firefox 62.

Firefox Quantum is currently on V61.

[bugzilla.mozilla.org...]

[QuaterPan]

I understand that this blocks third-part cookies. I wonder how it impacts Adsense (or other ad networks,), as well as affiliate programs. As for adsense, since, even for non personalized ads, they need to drop a cookie, I wonder happens if this cookie can't be created. I suspect that to validate a click , Adsense is verifying that the click comes from the computer on which the ad was displayed, and this might involved their cookie...

As for affiliate programs, if an e-comm site is using an affiliate platform, like Commission Junction, there is are third part cookies set, when click, and orders occur. So may be all this will stop the tracking, and credit to the affiliate...

[keyplyr]

I think the days of 'ads as a business model' are quickly coming to an end.

Every browser now has an adblocker, some as default. Most browsers have a spy or incognito mode that blocks tracking. Next year browsers will solicit permission to use any type of cookies at any site.

While this is probably a good thing for the internet, it seems to only affect the little guy (as usual.)

[QuaterPan]

Google did well to invest in having its own web browser.