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Firefox backs "Do Not Track" with online stealth [google.com]
As concern about online privacy grows, Mozilla is promising to let people cloak Internet activity in free Firefox Web browsing software being released early next year.
"Technology that supports something like a 'Do Not Track' button is needed and we will deliver in the first part of next year," Mozilla chief executive Gary Kovacs said while providing a glimpse at Firefox 4 at the Mozilla's headquarters in Mountain View, California.
"The user needs to be in control," he added.
There is a disturbing imbalance between what websites need to know about visitors to personalize advertisements or services and the amount of data collected, according to Kovacs.