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...and identified with the "application/atom+xml" media type.
I am using application/rss+xml and it's an RSS 2.0 feed. When I changed the media type it still didn't take in Firefox however it did in Opera. Both media types work in Safari 2 and IE7 without any hitches (resetting Safari and clearing everything in IE7 naturally between switching media types).
So is application/atom+xml the way to go? Wiki's RSS page reports that the media type is the one I have been originally using...wonderfully confusing! ;)